Ph3Overview /h3pBacardi Madrid, Community of Madrid, Spain /pp(Direct Search - Bacardi is leading; agency applications and unsolicited CVs will not be accepted or compensated.) /ppYOUR OPPORTUNITY /ppAs Head of Field Sales, you will drive the commercial and cultural strategy of Bacardi in your region. You will lead teams of Field and Business Managers, ensure business targets are exceeded, and coach your people to grow. You will translate the national strategy into actionable local plans while building high-performing, autonomous teams and fostering our culture in every decision you take. /ppAbout You /ppFor this role you should: /pulliFocus externally: Winning mindset /liliFocus on execution results /liliLead by example, Develop Inspire Talent /liliLead Strategically Know your Business /liliHave Commercial passion /liliManage Interpersonal skills /liliHave a Founder's mentality /li /ulh3Responsibilities /h3h3Commercial Execution /h3ulliDeliver volume, GP and GM targets by sub-region, channel, and key customer segment. /liliContinuously optimize price and discount schemes in collaboration with Revenue Growth Management to ensure profitable and competitive models. /liliAnalyze KPIs weekly using tools like Power BI; establish action plans and track their outcomes. /liliTranslate national strategy into a detailed regional plan by customer typology, category focus, and brand priorities. /li /ulh3Strategic Leadership /h3ulliRepresent the region’s needs in national forums, supporting them with data and a clear business case. /liliAlign objectives with Trade Marketing, KAMs, and Brand Ambassadors to ensure consistency between commercial actions and brand strategy. /liliConvert national strategies into actionable local playbooks, providing KPIs and clear goals. /li /ulh3People Leadership /h3ulliFoster a leadership culture where Field Managers and Business Managers operate with autonomy and commercial ownership. /liliImplement a structured leadership cadence: weekly 1:1s, weekly Team Meetings, and bi-weekly Work Withs. /liliCreate tailored development plans using 360º feedback tools and structured performance check-ins. /liliPromote a feedback culture that is clear, bold, and empathetic—where mistakes are seen as learning opportunities. /li /ulh3Cultural Leadership /h3ulliEmbody Bacardi’s leadership values, integrating Family, Founders, and Fearless into every decision. /liliCultivate a sense of belonging by connecting personally with the team and fostering inclusiveness and motivation. /liliBalance high standards with care, reinforcing accountability through a human and courageous leadership style. /li /ulh3Skills /h3ulli4+ years in senior sales roles, ideally in FMCG/premium drinks. /liliDemonstrated strategic thinking and change leadership. /liliTrack record in coaching and developing managers. /liliStrong commercial acumen and negotiation experience. /liliDeep knowledge of commercial tools (Power BI, CRM). /liliFluent English and Spanish. /liliMobility across Spain. /li /ulh3Competencies /h3pStrategic Agility: The ability to anticipate market shifts, connect business variables, and quickly adapt local strategy while staying aligned with national direction. This involves sharp market insight, data-driven decision making, and the ability to act swiftly to deliver results in a dynamic environment. /ppTalent Development: A genuine commitment to growing the potential of others, with a focus on identifying strengths and development areas among Field Managers and Business Managers. This includes crafting individualized development plans, applying structured coaching, and creating a culture of continuous learning built on trust and challenge. /ppCommunication Clarity: The skill to convey messages in a structured, direct, and empathetic manner. A Head of Sales must inspire, align, and energize teams through communication that blends vision, facts, and emotion—whether in 1:1s, national forums, or cross-functional settings. /ppEmotional Intelligence: The capacity to understand and manage one's own emotions while recognizing and responding effectively to the emotions of others. This is key to leading difficult conversations, building trust, remaining composed under pressure, and nurturing strong, human relationships. /ppFounder's Mentality: Acting as if the business were your own. It means making decisions with long-term impact in mind, optimizing resources with care, and demonstrating proactive, accountable, and entrepreneurial behavior. This mindset fuels innovation, ownership, and pride. /ph3What Will Make You Successful /h3ulliAbility to shift from operator to leader of leaders. /liliConnecting national vision with local execution. /liliDelivering high-impact feedback and managing through influence. /liliBuilding motivated, aware, accountable teams. /li /ulh3Onboarding Development Plan /h3ulliInitial immersion program with Sales Director and The Academy. /liliAssigned mentor for the first 3 months. /lili6-month check-in on leadership impact, feedback quality, and business results. /li /ulh3Leadership Agility /h3pAt Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. /pulliBelonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become /liliSelf-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others /liliPeople Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance /liliResults Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. /liliMental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with /liliChange Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience /li /ulpDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. /ppU.S. applicants have rights under Federal Employment Laws. /ph3Perks of Working for us /h3pAt Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. /ph3Compensation, Paid Time Off Retirement /h3ulliCompetitive Pay Package /liliCompetitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community) /liliRetirement/Pension Plan /li /ulh3Health Wellbeing /h3ulliMedical, Critical Illness, and Life Insurance /liliCalm Meditation App subscription (free) /liliEmployee Assistance Programs /liliBest-in-class, family-friendly, and inclusive leave policies /li /ulh3Additional Benefits /h3pThe benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. /ppSeniority level: Director /ppEmployment type: Full-time /ppJob function: Sales and Business Development /ppIndustries: Beverage Manufacturing /ppWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. /p /p #J-18808-Ljbffr