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Marketing manager

Las Islas
Limelight Inc.
Responsable marketing
Publicada el 10 mayo
Descripción

Limelight Inc. combines cutting-edge technology with personalized human support to transform advertising operations. Our programmatic real-time bidding (oRTB) solution is trusted by hundreds of ad networks, agencies, and publishers to create custom, white-labeled trading environments. Our platform simplifies the process of driving profitability and performance, helping partners achieve their business goals with ease.


Si le interesa solicitar este empleo, por favor, asegúrese de cumplir los siguientes requisitos que se enumeran a continuación.

Must be based in the Canary Islands

Must be able to start as soon as possible

Qualifications
* Experience with Digital Marketing, Campaign Management, and Content Marketing
* Proficiency in Marketing Strategy, Competitive Analysis, and Branding
* Strong skills in Data-driven Decision Making, Market Research, and Performance Metrics
* Familiarity with Social Media Platforms, Analytics Tools, and CRM software
* Strong organizational and project management skills with attention to detail
* Excellent verbal and written communication skills
* Ability to work independently and collaboratively in a remote environment
* Bachelor's degree in Marketing, Business, or related field preferred
* Experience in ad tech, programmatic media, or related industries is a plus
Key ResponsibilitiesPerformance Marketing (PPC)

Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads

Manage budgets, bidding strategies, and campaign structures to maximize ROI

Conduct A/B testing on ad creatives, landing pages, and audience targeting

Monitor KPIs such as CPC, CPA, ROAS, and conversion rates

SEO

Develop and execute on-page and off-page SEO strategies

Perform keyword research, technical audits, and competitor analysis

Optimize website structure, content, and internal linking

Collaborate with content teams to drive organic growth

Analytics & Reporting

Track performance using tools like Google Analytics and Google Search Console

Build dashboards and provide actionable insights

Use data to continuously improve marketing performance

Own the full funnel: from traffic acquisition to conversion

Align marketing strategies with business goals and revenue targets

Manage external agencies or internal team members (if applicable)

Stay updated on industry trends and algorithm changes

Requirements
* 4+ years of experience in digital xpzdshu marketing with a focus on PPC and SEO
* Proven track record of managing and scaling paid campaigns
* Strong understanding of search engine algorithms and ranking factors
* Hands-on experience with tools such as SEMrush, Ahrefs, or similar
* Analytical mindset with strong Excel/Google Sheets skills
* Excellent communication and project management abilities
Nice to Have
* Experience with CRO (conversion rate optimization)
* Familiarity with marketing automation and CRM tools
* Basic HTML/CSS knowledge
* Experience in B2B or adtech industries
KPIs for Success
* Growth in qualified traffic (paid + organic)
* Increase in conversion rates and revenue
* Improved keyword rankings and organic visibility

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