Digital Marketing Manager - Paid Media | Global B2B Technology Leader | Hybrid (Barcelona - 3 days per week)
Mid-Market & Enterprise | Strategic Growth Role
* €75,000-€87,500 salary plus bonus and benefits
* Hybrid working with flexibility (Barcelona office)
* High-impact role within a collaborative and innovative global marketing team
* Opportunities for career progression in a growing digital department
Are you a performance-driven digital marketer with a passion for paid media? This is your chance to join a high-performing team within a globally recognised B2B Technology organisation that is shaping the future of digital engagement across multiple markets.
We are recruiting on behalf of a multinational enterprise that's undergoing significant growth across its mid-market and enterprise segments. They're seeking an experienced Digital Marketing Manager to lead and execute paid media strategy that drives visibility, lead generation, and business performance on a global scale.
About the Role
Reporting to the Director of Digital Demand, you'll play a key role in building and optimising digital media campaigns across a range of paid channels including SEM/PPC, Display, Programmatic, Paid Social, and Affiliate. You'll work closely with agency partners, regional field teams, SEO specialists, and content creators to ensure strategic alignment and commercial impact.
Key Responsibilities
* Develop and own the global paid media strategy for mid-market and enterprise segments
* Manage budgets across multiple digital channels to maximise ROI and performance
* Lead testing and experimentation across platforms, formats, and creative
* Partner with internal and external stakeholders to optimise landing pages, copy, and user experience
* Own agency relationships and ensure delivery against KPIs and timelines
* Monitor performance metrics across the full marketing funnel, using tools such as Google Ads, Analytics, Looker, and Salesforce
* Identify opportunities to expand into new regions and digital channels
* Ensure compliance with all relevant internal and external policies
What We're Looking For
* 5+ years' experience in digital performance marketing
* Experience working in global B2B Technology organisations
* Proven track record of building demand generation strategies and optimising lead quality
* Deep knowledge of paid channels (Google Ads, Microsoft Ads, LinkedIn, Meta, etc.)
* Experience managing media agencies and vendor relationships
* Analytical mindset with strong reporting and data interpretation skills
* Excellent stakeholder communication and project management capabilities
* Experience with international campaign execution and localisation
* Agile marketing or project experience would be a plus
This is an exciting opportunity for someone who thrives in a fast-paced, international environment and is passionate about using digital strategy to drive real business outcomes.
Desired Skills and Experience
Digital Marketing, Paid Media, SEM, PPC, Display, Programmatic, Affiliate, Paid Social, International, Global, Strategy, Demand Generation, Google Ads, Meta Ads, LinkedIn Ads, Stakeholder Management, Agile Marketing