Overview Join to apply for the Principal Product Marketing Manager – Fintech role at Mews. Mews is a hotel tech unicorn valued at $1.2b, offering a cloud‑based property management solution that drives digital transformation for the hospitality industry.
About the role As the Principal Product Marketing Manager, Fintech, you’ll shape how financial solutions drive value for hoteliers and their guests. Your work connects financial decision makers with embedded finance innovation, crafting stories that unlock revenue streams and operational efficiency for our customers.
Responsibilities
- Define the Fintech market vision : Translate consumer demands, customer pains and industry trends into a compelling narrative and positioning for embedded finance in hospitality.
- Discover customer pain & market signals : Partner to define segmentation and ICPs, focusing on financial decision makers. Own competitive intelligence on direct product competitors, partnering with Market Research and Pricing & Packaging on broader market and win/loss insights.
- Shape GTM strategy & monetisation : Bring strong perspectives and customer insight into monetisation discussions, partnering closely with Pricing & Packaging to shape strategy and frameworks that address opportunities and competition.
- Craft the Fintech narrative : Build and maintain the embedded finance in hospitality narrative, ensuring consistency across channels, surfacing missed opportunities and shaping new ones.
- Plan, launch & orchestrate teams : Continuously optimise GTM playbooks, launch processes, and gates, setting new standards of readiness across teams. Orchestrate cross‑functional alignment across SaaS PMM, Product, Sales, and Fintech specialists.
- Enable through collaboration : Operate as part of the Fintech GTM trio (Product Marketing, Enablement, and Solutions Specialists), ensuring insights and content flow in a virtuous cycle.
- Lead & influence : Provide dotted‑line leadership to Senior PMMs, raising the cra