Head of Global Marketing and Communications - Automotive (m/f/d)
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Infopro Digital, a B2B group specializing in information and technology, is looking for a Head of Global Marketing and Communications to strengthen the Automotive team based in Barcelona. Joining us means becoming part of a united team in a dynamic and collaborative environment.
The challenge ahead
In this leadership role, you will oversee an international marketing and communications department, driving strategic direction and operational excellence across Infopro Digital Automotive.
Responsibilities
Shape, develop and align an international marketing team spread across multiple companies and locations within Infopro Digital Automotive
Drive the integration of diverse marketing teams into a collaborative, aligned, and effective group-wide organization
Coordinate product marketing activities across countries and teams to maintain a coherent global market presence
Steer and coordinate local marketing activities in collaboration with regional teams
Lead the joint planning and execution of events and trade fairs with the team, ensuring strong representation at major industry events such as Automechanika
Drive digital marketing strategy and implementation across all relevant channels
Use KPIs to steer performance and lead continuous improvement across all marketing activities
Oversee and allocate the international marketing budget of Infopro Digital Automotive
The role is structurally located within the Strategy department to drive cross-company alignment and enablement
About you
Extensive B2B marketing experience, ideally in the automotive, industrial, or consulting environment
Proven track record of leading and integrating international teams across multiple companies, cultures, and locations
Strong intercultural leadership capability, with demonstrated success in navigating diverse global contexts
Strategic executive mindset combined with a strong operational drive and willingness to engage hands‑on where needed
Ability to lead through complexity and change, experience in building and transforming organizations, including alignment of structures, processes, and ways of working
Deep understanding of modern marketing disciplines, including product marketing, digital, brand, and integrated campaigns
Exceptional stakeholder management skills, with the ability to align and influence at senior and cross‑functional levels
Excellent command of English required;
additional proficiency in German or French is advantageous
Benefits
Strategic Impact: Shape and xhfqzwm transform the global marketing organization across multiple companies and teams within Infopro Digital Automotive
High Executive Exposure: Work directly with top leadership in a strategically anchored role
End‑to‑End Ownership: Full responsibility for the international marketing agenda, including budget, structure, and team development
Professional Growth: Operate at the intersection of strategy and execution, expanding your leadership and transformation capabilities
Dynamic Transformation Setting: Be part of a group‑wide organizational evolution with room to shape processes, teams, and future‑ready structures
EEO Statement
Infopro Digital is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and strives to provide a fair working environment to promote the well‑being of all teams.
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