3 days ago Be among the first 25 applicants At Papa In Shape, our mission is to redefine how men and women take care of their health, wellness, and appearance through personalized coaching. To accelerate our growth, we’re looking for a Performance Strategist / Manager who will take full ownership of our paid media and growth marketing machine.
Your mission: own performance marketing end-to-end – from strategy to execution – to maximize profitable growth, boost ROAS, and ensure every euro invested delivers measurable business impact. This role is for someone analytical, structured, and relentlessly results‐driven but also entrepreneurial, treating the brand like their own and eager to help build a bold success story.
Design, launch, and scale full‐funnel campaigns (Meta, TikTok, Google, YouTube, and emerging platforms)
Take full ownership of budgets and allocate investments based on business objectives
Build and implement a structured testing roadmap (audiences, creatives, bidding, formats)
Data‐Driven Optimisation
Monitor and analyse KPIs to drive continuous performance improvements
Ensure accuracy and reliability of data across dashboards and reports
Creative Performance Collaboration
Translate performance insights into clear and actionable creative briefs
Lead systematic testing of formats, hooks, and storytelling angles
Stay ahead of social trends and platform best practices to guide creative strategy
Budget & Profitability Management
Manage budgets with a strong focus on unit economics (CAC, LTV, margin, ROAS)
Balance growth with profitability by aligning budget decisions with business priorities
Partner with CRO/UX teams to maximise conversion rates
Lead structured A/B testing of CTAs, layouts, and funnel steps
Continuously test new platforms, ad formats, and acquisition tactics
Fluent French / English
5+ years of hands‐on experience in performance marketing, with expertise in paid social & search. Must have spent and managed a minimum advertising budget of 150–500 K per month
Mastery of Meta, TikTok, Google, YouTube – both tactical execution and strategic planning
Strong understanding of complementary growth levers (CRM, influencer marketing, CRO, creators)
Demonstrated success in managing large budgets and driving profitability
100% remote working
Intensive initial training with experts
Self‐employed entrepreneur status
Tools and training to help you go even further
Full‐time
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