Role: Workflows.io is seeking a Content Lead to join our AI-first growth agency and help B2B tech companies refine their LinkedIn content strategy.
About us: Workflows is an AI-first growth agency specializing in helping B2B tech companies scale revenue through AI RevOps, Automated Outbound Systems, and Content Engines. We combine AI workflows with human expertise to implement comprehensive end-to-end growth systems. We go beyond software; we become our clients’ growth partners by leveraging technology, strategy, and hands-on execution.
Our approach:
Advanced AI Workflows: We’re building an internal library of proven GTM plays that we continuously refine and deploy across clients.
Expert Insights: AI will always require human input and expertise to operate at its full potential.
End-to-End Solutions: Covering the entire growth funnel, from lead generation to conversion optimization.
Our track record: We helped scale our previous agency to $5M ARR in 15 months, oversaw outbound strategies for 200+ companies, tested 250+ AI sales tools, engaged with 1000+ sales & GTM leaders, and generated over 10M organic impressions on LinkedIn. This led us to launch Workflows.io: we’re already working with the world’s fastest-growing companies like: Cluely, Landbase, Freckle, Cargo, Discolike, to name a few.
Our Mission: Become the #1 "service-as-software" for GTM.
Our Values:
Ownership: Take full responsibility for your work & outcomes, prioritize, and focus on what moves the needle
Be Direct: Share your thoughts on how to do things better, without fluff.
Growth: You have the freedom to work when and where you're most productive, but never stop learning
Hard Work: It’s cliche, but we’re looking for people who are comfortable with the intensity and pace that comes with high growth - and who see this as an opportunity to rapidly expand their skill set.
The Role:
As Content Lead at Workflows.io, you will be responsible for the following areas:
1. Content Services Leadership
Edit written LinkedIn content & designs from our internal content team to ensure accuracy and quality.
Lead bi-weekly interview calls with B2B SaaS founders to extract content ideas
Maintain direct client communication and regular check-ins
Ensure team delivers 2-3 LinkedIn posts per week per client
Document and maintain SOPs for all core content processes
2. Workflows.io Website Ownership
Manage and develop workflows.io/workflows (WIP - playbooks and templates)
Create and publish client case studies and testimonials
Own company’s newsletter
Oversee SEO strategy
Success Metrics:
1) Content Services:
Team NPS average >8
Client retention >6 months
Case study/testimonial from >80% of managed clients (content service)
New hire onboarding 100% of core processes documented in SOPs
2) Website & Marketing:
New playbooks/templates published weekly on workflows.io/workflows
Newsletter published weekly
Monthly case study publication for clients (GTM & content)
Ideal Candidate Profile:
Previous Experience:
LinkedIn Content writing experience in SaaS or agency environment
Ex-agency owner / Freelancer with Outbound or RevOps Expertise
Personality Traits:
Excellent communication skills
Genuine curiosity about AI & testing new tools
Everything is figureoutable mindset
Bonus Qualification :
Expertise in any of these tools: Clay, n8n, Apify, Instantly, HeyReach, HubSpot, Salesforce
Track record of LinkedIn ghostwriting
Mandatory:
Fluent written and spoken English
Company Benefits:
Fully Remote Work:
Work from anywhere with our remote-first culture
Flexible working hours - work when you're most productive
Health & Wellness:
Take the time you need to recharge - we encourage proper rest
Monthly fitness allowance to keep you healthy and energized
Professional Growth:
Access to 35+ AI tools in sales & marketing
Unlimited opportunities to advance within the company
Mentorship from experienced GTM strategists
Build Your Personal Brand:
We encourage and guide you in building your personal brand on LinkedIn
In-house designer & proven frameworks to become a thought leader in AI-powered GTM
Apply using this link
https://getstarted.workflows.io/careers