We are seeking a General Luxury Brand Manager to define the vision and shape the future of our value proposition for the Luxury and Ultra-Luxury cruise segments. You will lead the strategic evolution of our luxury offering, spanning brand positioning, service excellence, and operational delivery in the luxury cruise market.
About our offer
- Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- We encourage a healthy work-life balance with a dynamic working environment.
- Access the TUI Learning Hub to level-up and reach your ambitions.
- Opportunities to work on global projects and teams.
- Get involved with local charity and sustainability initiatives like the TUI Care Foundation.
About the job
- You'll define the strategic vision, mission, and essence for our luxury offering, emphasising exclusivity, personalisation, sustainability, and flawless execution.
- Partnering with regional leadership, you'll define the organizational setup and lead the luxury project across all areas of the business.
- You'll develop the luxury framework, including non-negotiable service standards, exclusivity elements, premium transportation, concierge-style handling, and experiential differentiators.
- Working with Global Operations, you'll define and implement luxury-specific SOPs for cruise delivery, covering concierge service levels, guide requirements, transport standards, and communication protocols.
- Together with the Global Product team, you'll support local teams in building strategic alliances with specialist suppliers, local artisans, luxury transport providers, and hospitality partners.
- Representing our luxury position in client meetings and industry events, you'll partner with Global Key Account Management to showcase the luxury proposition to cruise principals.
About you
- You bring proven experience in luxury hospitality, premium travel, cruise operations, incentives, or brand management within high-end sectors.
- Your strong leadership and project management skills enable you to drive complex transformations across multiple functions.
- With excellent communication and interpersonal abilities, you build meaningful relationships with stakeholders at all levels.
- You thrive in fast-paced, global environments and adapt quickly to changing priorities.
- Your proficiency in budget management and performance tracking ensures commercial success alongside exceptional guest experiences.
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