Senior Copywriter
Perfil buscado (Hombre/Mujer)
The Senior Copywriter for the Luxury Sector, fluent in English, will be part of the Marketing Department and report directly to the Marketing Director. The role's responsibilities include:
1. Developing and implementing a comprehensive, omnichannel content strategy to ensure consistent brand messaging across all touchpoints.
2. Overseeing, executing, and managing content creation, including copywriting for articles, videos, newsletters, social media, and advertising materials (both online and offline), with a focus on well-being, longevity, nutrition, and luxury lifestyle topics.
3. Updating brand communication texts across platforms such as websites, presentations, apps, ensuring they reflect the brand's evolution, products, and industry trends in luxury and wellness.
4. Collaborating with creative, marketing, digital marketing, and scientific teams to align content with the latest scientific research and industry trends.
5. Maintaining the brand's tone, voice, and narrative to be aspirational and sophisticated, suitable for a high-profile audience.
6. Working with the SEO team to optimize content for search engine visibility without compromising quality.
7. Staying informed about luxury content and wellness trends to keep the brand at the industry forefront.
The ideal candidate will have:
* A minimum of 5 years of experience in content creation and management for luxury brands, preferably in health, wellness, or lifestyle sectors.
* Strong project leadership and management skills for multiple content initiatives.
* Deep understanding of health, wellness, longevity trends, and their connection to luxury lifestyles.
* Excellent writing and editing skills in English and Spanish, with attention to detail and a refined, sophisticated style.
* Ability to work proactively in a dynamic, results-oriented environment.
* Knowledge of content management tools, SEO, and data analysis.
* Experience working on international campaigns with global audiences is a plus.
Company dedicated to well-being and personal care based in Madrid.
Offering career development opportunities.
Keywords: marketing, SEO
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