Overview
We are Grupo Starcasino, a leading company in the online gaming sector, with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences. We are looking for a Senior Paid Media & Programmatic Specialist who is highly hands-on and an expert in performance marketing, to manage Google Ads, Meta Ads, and programmatic platforms focused on user acquisition and ROI optimization.
Responsibilities
* Plan, execute, and optimize daily Paid Media campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads Manager (Facebook / Instagram), and DSPs (DV360, The Trade Desk, Xandr, Amazon Ads).
* Drive new player acquisition through multichannel performance strategies.
* Define audiences, retargeting, and lookalike strategies to increase conversions.
* Monitor and optimize CPI, CPA, LTV, and ROAS.
* Collaborate with CRM, analytics, and product teams to maximize full-funnel profitability.
* Ensure compliance with advertising regulations in the online gaming sector across different markets.
* Prepare detailed reports with insights and actionable recommendations.
Requirements
* 4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps.
* Advanced knowledge of Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc.).
* Experience managing large budgets and international campaigns.
* Strong command of GA4, Tag Manager, pixels, and Conversion API.
* Results-driven mindset with a strong focus on performance and business metrics (ROI, ROAS, LTV).
Nice to Have
* Experience in user acquisition for mobile apps (Google App Campaigns, Apple Search Ads).
* Certifications in Google Ads, Meta Blueprint, or DV360.
* Knowledge of the cookieless ecosystem, server-side tracking, and multi-touch attribution.
* Additional languages (English or others) to manage international campaigns.
Conditions
* Permanent contract with Grupo Starcasino.
* Salary:
depending on experience and programmatic expertise.
* Work model:
initially on-site in Madrid.
* After a period of business onboarding and team integration, the position will evolve into a hybrid model.
* Dynamic, international environment with opportunities for growth within the Group.
* Ongoing training and participation in high-impact projects focused on player acquisition.
* Modern offices in central Madrid, very well connected by public transport.
If you are a Paid Media expert passionate about optimization and want to be part of an innovative team, we want to meet you!
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