At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.
Responsibilities
Your list of responsibilities will include :
* Conversion Rate Optimization (CRO) & Web Performance
o Data‑Driven Roadmap: Own the end‑to‑end CRO process‑from identifying friction points in dashboards to executing A/B tests and implementing quick‑win changes.
* HubSpot Mastery
o Act as the internal expert for our HubSpot CMS, managing page builds, basic development tweaks, and ensuring the platform is used to its full potential.
* Technical Health
o With the help of Product & Engineering teams, monitor site speed, Core Web Vitals, and mobile responsiveness, proactively resolving bugs before they impact UX.
* Organic Strategy: SEO & GEO (AI‑Search)
o Global SEO Leadership: Monitor top keywords across all operating countries. Develop technical and content strategies to maintain rankings and capture new market share. Manage technical SEO (crawling, indexing, sitemaps).
o Generative Engine Optimization (GEO): Future‑prove our brand by optimizing for LLMs and ensuring high visibility on B2B comparison platforms through review management.
* Content Strategy
o Build, execute & coordinate with local markets to ensure general content is localized effectively and optimized for search intent, not just translated. Proactively manage page content update if aligned with data results & SEO analysis.
* Innovation Tools & Project Leadership
o Act as the internal Product Owner for high‑conversion web assets (e.g. self‑discovery tools, ROI calculators, chatbots). Lead the entire lifecycle: from conducting market analysis and defining the initial opportunity to crafting the Proof of Concept and final technical briefs. Partner closely wit
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