Overview We are looking for a Marketing Manager for a top university. The Marketing Manager for Design and Architecture Programs is responsible for developing and executing strategic marketing plans to promote design and architecture programs, both at the graduate and undergraduate levels. This position requires a deep understanding of the creative industries, including fields such as architecture, design, interior design, user experience (UX), visual arts, fashion, and more, in addition to solid marketing experience. The ideal candidate should have experience in one or more of these areas, either through professional or academic experience, to effectively communicate the unique value of these programs.
Responsibilities Develop and implement comprehensive marketing plans specifically for design and architecture programs, aligning with overall strategic goals.
Work closely with academic departments to understand the unique offerings of design and architecture programs and develop targeted marketing strategies.
Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for design and architecture programs.
Manage the marketing budget for design and architecture programs, ensuring efficient allocation of resources to maximize ROI and value generation.
Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
Oversee the successful launching of new design and architecture programs, coordinating with relevant stakeholders to ensure smooth execution.
Monitor and report on the effectiveness of marketing campaigns for design and architecture programs, making data-driven decisions to optimize performance.
Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of design and architecture programs, ensuring alignment and synergy.
Requirements To thrive in this role, you should have
Master’s degree from a top university in Architecture, Design, Marketing, creative industries or a related field is a must.
5+ years of experience in marketing, preferably in higher education or the architecture, design, fashion, or creative industires.
Marketing professional experience in an architecture or design studio, or academic study in architecture / design.
Strong analytical skills and experience with market research and data analysis.
Excellent communication and interpersonal skills.
Proven ability to manage budgets and optimize resource allocation.
Experience in developing and executing strategic marketing plans.
Ability to work effectively in a cross-functional team environment.
Proficiency in digital marketing tools and platforms.
Creative thinking and problem-solving abilities.
Industry expertise in the design and architecture field.
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