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Global head of content marketing

Madrid
Speexx digital publishing AG.
Publicada el Publicado hace 19 hr horas
Descripción

H3About Speexx /h3pSpeexx is the #1 platform for people development, combining cutting-edge AI technology with world-class coaches. Since 2012, we have helped over 1500 international clients enhance their professional development and have received over 200 accolades from top publications like G2, Fosway, and TIME Magazine. /ph3Job Title: Head of Marketing Spain /h3pWe are seeking a hands-on B2B marketing leader with a digital-first mindset and a proven track record in PR, brand building, demand generation, customer marketing, and tactical execution. The ideal candidate will have experience in enterprise software or SaaS, preferably in the LD and HR-tech space, and can translate strategy into scalable growth across the full marketing funnel. /ph3Key Responsibilities /h3ulliLead and inspire a high-performing marketing team, fostering innovation, AI adoption, curiosity, continuous improvement, and data-driven execution. /liliContribute strategic insights within the international marketing team. /liliDevelop and implement a comprehensive marketing strategy focused on brand visibility, demand generation, and customer retention. /liliCoordinate marketing planning sessions and workshops to support business priorities. /liliEngage in industry dialogue and lead market and competitive intelligence gathering. /liliBuild relationships with industry influencers through PR and thought leadership. /liliServe as the internal voice of the customer, refining buyer personas and customer profiles. /liliCollaborate with Sales, Product Marketing, and Business Development on content and go-to-market strategies. /liliPartner with People Culture to enhance employer branding. /liliDrive the strategic use of AI and oversee digital marketing initiatives, including email campaigns, paid media, and ABM efforts. /liliManage CRM data integrity and plan external events to elevate brand presence. /li /ulh3Requirements /h3ulliProven senior marketing experience, such as Marketing Lead or Director, within an international B2B environment. /liliStrong background in enterprise software marketing. /liliExperience leading and scaling global marketing teams, including remote teams. /liliHands-on experience with multi-channel campaigns, AI-driven marketing, SEO, social media, web analytics, and SEM. /liliProficiency with CRM systems (e.g., Microsoft Dynamics), marketing automation (e.g., Marketo), and analytics tools (e.g., Power BI). /liliExcellent communication skills in both Spanish and English. /liliComfort with remote collaboration tools. /li /ulh3What We Offer /h3ulliFlexible working hours for a healthy work-life balance. /liliHybrid office models allowing remote work and in-office days. /liliInternational, multicultural team environment. /liliOpportunities for learning through our Speexx Academy, mentoring, and external training. /liliDiscounted language training for employees and relatives. /liliConfidential psychological counselling services. /li /ulpAt Speexx, we value diverse skill sets, backgrounds, and experiences to enrich our culture. /p #J-18808-Ljbffr

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