Job Summary
The CRM Campaign Manager is responsible for planning, coordinating, and executing email campaigns end to end, from intake and strategy alignment through approvals, deployment, and post-send performance review. This role acts as the orchestrator between marketing strategy, creative, development, and operations—ensuring campaigns are executed accurately, on time, and in line with business priorities.
Responsibilities
Campaign Planning & Intake
Own campaign intake and translate business objectives into clear execution plans.
Define campaign scope, audiences, cadence, priorities, and dependencies.
Ensure campaign requirements (offers, messaging, regions, timing) are documented and aligned before build begins.
Cross-functional coordination
Partner with Creative, Copy, CRM, and SFMC Development teams to ensure accurate execution.
Manage timelines, dependencies, and handoffs across teams.
Serve as the primary point of contact for campaign status, risks, and escalations.
Workflow & Approvals Management
Manage approval workflows across internal stakeholders and business partners.
Ensure feedback is consolidated, prioritized, and clearly communicated to execution teams.
Confirm final approvals before deployment and enforce governance requirements.
Deployment Oversight
Oversee campaign setup and deployment readiness in SFMC (handled by developers, owned by Campaign Manager).
Audience and suppression logic
Offer accuracy and segmentation
Deployment date, time, and priority alignment
Coordinate deployment communications and confirm successful sends.
Performance & Optimization
Review post-send performance results (deliverability, engagement, revenue where applicable).
Share insights with stakeholders and identify optimization opportunities.
Support testing strategies (A/B tests, subject lines, offers, creative).
Process & Operational Excellence
Ensure campaigns follow documented production and compliance processes.
Identify process gaps and recommend improvements to increase efficiency and quality.
Support documentation, reporting, and audit readiness as needed.
Education & Experience Recommended
Four-year or Graduate Degree in Marketing, Communications, Business Administration, Computer Science, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 4+ years of work experience, preferably in Interactive marketing, online customer service, or a related field.
Experience managing campaigns within Salesforce Marketing Cloud or comparable platforms.
Proven ability to manage multiple campaigns simultaneously.
Excellent organizational, communication, and stakeholder management skill.
High attention to detail and comfort working in structured, process-driven environments.
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