You’ll handle marketing and sales to make them efficient and steady. Key areas include (for the next 12 months):
* Develop the website: grow traffic from 3000 to 10–20K monthly visits via SEO, Google Ads, and Google Shopping, and conversion from 0% to 1–5%.
* Manage Etsy listings: optimize descriptions, photos, and prices to attract clients.
* Engage with customers: answer queries, collect reviews, offer personalization.
* Run Instagram and YouTube: create content (posts, Stories, coastal decor videos) and analyze audience growth.
* Develop products: ideate and test new items, including photography for sales.
* Use AI: generate photos, videos, and content to streamline tasks.
* Run A/B tests and analyze data (Google Analytics, Etsy Analytics) to optimize.
* And much more — in a startup, tasks pop up unexpectedly, but we’ll tackle them together.
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