ABOUT TENNANT
At Tennant Company, we don't just make cleaning equipment—we create solutions that make the world cleaner, safer, and healthier. For over 150 years, innovation and sustainability have been at the heart of everything we do, helping businesses across the globe achieve more with less impact on the environment.
Joining Tennant means joining a global team driven by purpose. With operations, manufacturing, sales, and service in multiple countries, your career can take you further than you ever imagined. Here, your ideas matter, your growth is supported, and your work makes a real difference.
Shape the future of clean with us.
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Are you ready to make an impact across EMEA by turning strategy into action and data into growth?
We're looking for a passionate and analytical Channel Development Manager (marketing) to support our growth by turning strategy into action and improving sales efficiency through smart marketing coordination. You'll play a key role in driving lead acquisition, partner development, and customer engagement — shaping how we grow our business across Europe, the Middle East and Africa.
Your Mission
Reporting to the Customer Experience & Channel Development Senior Manager EMEA, you will work closely with:
* Local Sales Leaders and Commercial Teams
* The Product Management, Customer Experience, and Global Marketing Operations Teams
You will also have a dotted-line leadership over the local Business Marketers in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.
Your mission: Coordinate and execute marketing activities aligned with the strategy and support sales enablement and channel development through targeted marketing initiatives.
What You'll Do
Lead Generation & Channel Development
* Create and execute comprehensive lead generation strategies tailored to each EMEA market.
* Drive lead acquisition through multi-channel campaigns: inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.
* Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.
* Support indirect business growth through programs such as the Dealer Program — defining criteria, benefits, and performance metrics.
* Manage third-party agencies and suppliers to ensure flawless execution and continuous optimization based on KPIs (Conversion Rate, CPL, ROI, etc.).
Product Launch Excellence
* Make every product launch stand out with targeted communication materials, impactful go-to-market campaigns, and lead generation plans that enhance awareness and drive conversion.
* Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.
Customer Engagement
* Design and execute customer engagement initiatives (webinars, events, digital campaigns) — before, during, and after the event.
* Bring creative ideas to boost customer interaction and strengthen brand loyalty.
* Monitor qualitative and quantitative results to measure impact and ROI.
Sales process efficiency
* Implementation and continuous improvement of sales excellence initiatives to enhance commercial performance and process efficiency.
* Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.
What You Bring
* Proven experience in marketing operations, product marketing, or customer engagement roles.
* Strong knowledge of CRM systems, especially Microsoft Dynamics.
* Analytical mindset with the ability to turn data into actionable insights.
* Excellent communication and influencing skills across cultures and stakeholders.
* Strong project management and cross-functional leadership abilities.
* Fluent in English and Spanish (both required). xohynlm
* Proficiency in at least one additional EMEA language is a strong plus.
Why Join Us
* Work in a multicultural environment where innovation meets purpose
* Lead and inspire a network of local Business Marketers across EMEA
* Be part of a team that values collaboration, creativity, and continuous learning
* Play a pivotal role in shaping the future of customer and channel engagement across EMEA
* Hybrid work model, competitive package, and real opportunities for growth