UEX.US is a fast-growing crypto exchange with fiat on/off ramps, savings products, loans, and multi-asset trading. We are expanding aggressively in the United States and international markets, and we need a performance-driven specialist to scale paid acquisition and organic inbound traffic.Role Overview We are looking for a SEO & Ads Specialist who can manage performance ads, improve organic discoverability, optimize landing pages, and run data-driven experiments across paid and organic channels. This role works directly with the Marketing Team Lead, as well as our Content, Design, and Tech teams to execute campaigns that drive verified signups, deposits, trading volume, and ROI-positive traffic.Key Responsibilities Paid Acquisition & PPCPlan and manage paid advertising campaigns across Google, Meta (FB/IG), TikTok, Twitter/X, Reddit, and other relevant networksDefine targeting, bidding strategies, audiences, funnels, and remarketing flowsManage ad budgets and optimize for CPA, ROAS, and CAC targetsMonitor performance and continuously adjust creatives, audiences, and landing pagesImplement retargeting and conversion tracking (Pixels, GTM, UTM, API, etc.)SEO & Organic GrowthConduct keyword research and develop content topics/maps relevant to crypto, trading, savings, and fintechOptimize website and landing pages for SEO (technical + on-page + off-page)Conduct site audits and fix issues related to indexing, performance, structure, metadata, schema, etc.Build and manage backlink strategies (influencers, directories, crypto media, PR)Track SEO performance and organic user acquisitionAnalytics & ReportingSet up conversion tracking and attribution modelsMonitor key performance metrics and provide weekly/monthly reportsAnalyze funnels, user behavior, and conversion flowsRecommend improvements to increase conversion rate and LTVKey Channels You May Work WithAds: Google Search/Display, Meta, TikTok, Twitter/X, Reddit, Brave, Crypto Media NetworksSEO: Google Search, YouTube Search, Crypto Directories, Review PlatformsTools: Google Analytics, Search Console, Tag Manager, UTM tracking, Semrush/Ahrefs, etc.Required SkillsProven experience managing PPC campaigns with measurable ROIStrong SEO knowledge (technical + on-page + off-page)Experience with conversion tracking (GTM, pixel-based tracking, UTM, API)Experience with Google Analytics 4 (GA4) and attribution modelingUnderstanding of landing page optimization and CRO principlesData-driven mindset with strong reporting and analysis skillsStrong English communicationPreferred ExperienceExperience in crypto, fintech, DeFi or trading platformsExperience with direct-response campaignsFamiliar with compliance-sensitive paid environments (financial ads)Familiar with crypto ad networks (Coinzilla, Cointraffic, CoinMarketCap ads)Experience building automated funnels and remarketing flowsTools You Likely Use(Not mandatory, but beneficial)SEO: Ahrefs, Semrush, Screaming Frog, SurferSEOAnalytics: GA4, Search Console, Tag Manager, Looker StudioAds: Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, Reddit AdsCRO: Hotjar, Clarity, A/B testing toolsReporting: Looker, Sheets, Data StudioPerformance IndicatorsSuccess is measured by:CPA / CAC on paid channelsROAS and funnel efficiencyOrganic traffic growthKeyword rankings for strategic termsConversion rate (signup → KYC → deposit → trade)Landing page performanceCost efficiency and data-backed optimizationCompensation$2,000–$3,500 per month depending on experience and performancePerformance-based bonuses tied to KPIsGrowth opportunities into paid acquisition lead role
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