Overview
About Straumann
The Straumann Group unites global reach, experience and innovation with passion and a com-mitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully- or partly owned companies and partners.
With more than 12,000 employees worldwide, the Group develops, manufactures and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic and preventive dentistry. As a total solution provider, we take a holistic approach, offering training, support and a wide range of services to dental practitioners, clinics and laboratories all over the world.
People and culture are the Straumann Group’s greatest assets; they are the keys to high perfor-mance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, al-lows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.
Position Summary
The Senior Global Product Marketing Manager for AXS is responsible for defining and driving the global marketing strategy, positioning, and commercialization of Straumann’s AXS digital platform. This role plays a critical part in accelerating adoption, enabling scalable growth, and strengthening Straumann’s leadership in integrated digital workflows. The role bridges product, commercial, and customer success teams to ensure AXS delivers a compelling value proposition across markets and customer segments.
The Global Product Marketing Manager – AXS (CCS) is responsible for driving the market expansion and commercial success of Straumann AXS, the cloud-based platform at the core of our Integrated Digital Ecosystem. This position will play a key role in driving the growth of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business. The role leads end-to-end commercialization of this promising market opportunity, from strategic positioning and customer centricity to downstream operational commercial management.
This position reports to Global Head CCS Brand and Product Marketing. The role is global in scope, based in Madrid, Spain, and requires significant presence in the countries with approximately 30-40% travel required.
Responsibilities
* Define and execute the global go-to-market (GTM) strategy for AXS
* Shape product positioning, messaging, and differentiation within the digital ecosystem (in-traoral scanners, software, services)
* Translate business strategy into impactful marketing plans aligned with revenue and adoption targets
* Develop scalable sales enablement tools (pitch decks, playbooks, value selling frame-works)
* Partner with regional teams to drive sell-in and sell-out through direct and indirect channels
* Support key deals and strategic accounts with tailored value propositions
* Build deep understanding of customer needs (clinics, labs, DSOs)
* Analyze market trends, competitive landscape, and digital dentistry evolution
* Feed insights into product roadmap and innovation priorities
* Lead global launches of new AXS features and services
* Ensure consistent execution across regions while allowing for local adaptation
* Monitor product performance and continuously optimize lifecycle strategies
* Act as the central interface between Product Management, Sales, Clinical, and Marketing teams
* Collaborate closely with Digital Solutions (CCS), ClearCorrect, and partner ecosystem teams
* Align stakeholders on priorities, messaging, and execution
* Drive integration storytelling across scanners, software, and treatment solutions
* Support ecosystem expansion (partners, APIs, workflows)
* Position AXS as the backbone of Straumann’s digital platform strategy
Education And Experience
* 8–12+ years in product marketing, preferably in medtech, SaaS, or digital platforms
* Strong experience in global roles with multi-market execution
* Proven track record in launching and scaling digital solutions
* Experience working with channel ecosystems and indirect sales models
* Ability to translate technical capabilities into compelling customer value
* Fluent in English; other languages are an asset
* Comfortable with up to 30-40% travel
Personal Attributes And Cultural Fit
* Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience
* Entrepreneurial with high ownership and “can do” mindset – willing to go extra mile as needed and accept challenges as opportunities to learn & grow
* Excellent business acumen and proven execution abilities
* Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment
* Highly organized and comfortable taking ownership of multiple workstreams at once
* High integrity, ethics, and personal values; dedication to Straumann Group’s culture
* Strong player-learner and continuous improvement mindset
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Employment Type: Full Time
Alternative Locations: Spain : Madrid
Travel Percentage: 0 - 40%
Requisition ID: 20798
#J-18808-Ljbffr