SEO Specialist
Luxury Addiction & Mental Health Recovery (International)
About the Role
We are seeking an experienced SEO Specialist to lead and execute organic growth strategies for Oasis Premium Recovery and Sea Recovery Centre — two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients.
This role focuses on high-value, intent-driven medical SEO, not volume traffic. The goal is to increase qualified enquiries, brand authority, and top-page visibility for competitive rehab and mental health keywords across English-speaking and international markets.
Key Objectives
* Increase organic visibility for high-intent rehab, addiction, and mental health keywords
* Improve ranking positions for luxury, private, and location-based search terms
* Drive qualified leads, not generic traffic
* Build long-term domain authority and trust in a regulated healthcare niche
Core Responsibilities
1. SEO Strategy & Planning
* Develop and execute a comprehensive SEO strategy for both brands
* Identify high-value keywords (transactional, long-tail, location-based)
* Prioritize keywords by commercial intent, competition, and ROI
* Build keyword clusters for:
o Addiction treatment (alcohol, drugs, behavioural)
o Mental health & burnout
o Luxury / private rehab
o Spain, Marbella, Costa del Sol, Europe, international searches
2. On-Page SEO Optimization
o Optimize:
+ Page titles, meta descriptions
+ Headings (H1–H3)
+ Internal linking structure
+ Content hierarchy and topical relevance
# Ensure each service page targets one primary keyword cluster
# Improve conversion-oriented SEO (content that ranks and converts)
# To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary
3. Content SEO & Editorial Direction
# Create SEO briefs for:
* Service pages
* Condition-specific landing pages
* Blog / educational content
* FAQs and evergreen resources
o Identify content gaps vs competitors
o Optimize existing content for:
+ Search intent alignment
+ Featured snippets
+ E-E-A-T (Experience, Expertise, Authority, Trust)
4. Technical SEO
+ Perform regular technical audits:
# Crawlability & indexation
# Site speed & Core Web Vitals
# Duplicate content
# Canonicals, redirects, broken links
* Work with developers / CMS (WordPress) to implement fixes
* Ensure SEO-safe handling of:
o Location pages
o Legal disclaimers
o Medical compliance requirements
5. Off-Page SEO & Authority Building
o Develop and execute a white-hat link-building strategy
o Secure backlinks from:
+ Health & wellness publications
+ Rehab and medical directories
+ High-authority lifestyle magazines and luxury platforms
# Support PR-driven SEO initiatives
# Monitor backlink profile health and remove toxic links if needed
6. Local & International SEO
# Optimize for local SEO where appropriate (Spain, Costa del Sol, Marbella)
# Support Google Business Profile optimization (where compliant)
# Implement international SEO best practices :
* Market-specific keyword targeting
* Search intent differences (UK / US / EU)
o Improve visibility for "near me" and location-based queries where possible
7. Analytics, Reporting & KPIs
o Track and report on:
+ Keyword rankings
+ Organic traffic quality
+ Conversions and enquiries from organic search
# Use tools such as:
* Google Search Console
* Google Analytics
* Ahrefs / SEMrush / similar
o Provide clear, business-focused reports, not vanity metrics
o Translate SEO performance into lead quality and revenue impact
Required Experience & Skills
Must-Have
o Proven SEO experience in healthcare, rehab, wellness, or YMYL niches
o Strong understanding of medical SEO & compliance sensitivity
o Experience ranking competitive, high-value keywords
o Excellent knowledge of:
+ On-page SEO
+ Technical SEO
+ Content SEO
+ Link building
# Experience with WordPress and Shopify-based websites, ability to change content and improve usability/readability
# Analytical mindset with business focus
Nice-to-Have (Strong Advantage)
# Experience with luxury brands or HNWI services
# International SEO experience (UK / US / EU markets)
# Understanding of rehab, addiction, or mental health terminology
# CRO knowledge (SEO → enquiry optimization)
# Experience working alongside PPC / performance teams
Mindset We're Looking For
# Strategic, not mechanical
# Focused on quality leads, not traffic volume
# Comfortable working in a regulated, trust-based niche
# Detail-oriented and data-driven
# Able to think long-term about authority and brand reputation