As a Product Specialist within the Product Management Team, you will play a critical role in shaping the product strategy for a key MDA product category in Spain. You will work closely with the Marketing Director (MkD), cross-functional teams, and regional stakeholders to drive market share growth, ensure product competitiveness, and execute the product plan to meet business objectives.
Responsibilities :
* Within the Product Management Team, under the supervision of the Marketing Director (MkD), responsible for setting product strategies for the strategic MDA product category, preparing the yearly plan to achieve business objectives and increase Market Share in Spain.
* Conduct in-depth market analysis to monitor market & competition, including trade research with dealers, product features, design, price positioning & placement benchmarks, and analysis. Generate monthly Gfk reports and conduct e-commerce benchmarks. Perform market mapping and retail price research through web and store visits.
* Benchmark the market to clarify the product range, decide on correct positioning, and set pricing strategies.
* Collaborate with MkD, other Product Specialists, and Sales Teams to develop the optimal product range to enhance market share, efficiency, and profitability. Coordinate the setup of new models with relevant departments and Regional Product Management to ensure smooth introduction and discontinuation of models.
* Implement Product Category strategies, NPI plans, and evaluate stock efficiency. Prepare, support, and localize product and marketing presentations and develop materials for dealers and the market.
* Monitor product development to ensure all products launched in the Spanish market meet legal requirements (user manuals, safety standards/certifications, product information) and are ready for sale (product communication, training materials, documentation). Ensure products are market-ready with appropriate dealer sheets and sales arguments.
* Track product profitability and collaborate with HQ Product team to improve it through cost-saving projects and new product introductions. Communicate discontinued and new models with manufacturing and supply chain. Manage internal systems entries related to product management, such as SAP and Teamcenter.
* Support marketing operations to maintain the company's and brands' image, especially regarding product communication.
* Provide internal support for product-related issues, including customer setup sheets and spec sheets. Develop and deliver product training for stakeholders.
* Handle product queries efficiently and promptly.
Requirements / Experience / Skills :
* Native Spanish speaker with fluent English; knowledge of Catalan is a plus.
* 1-2 years of experience in product management within the Home Appliances industry, whether as a producer, distributor, or dealer.
* Strong technical knowledge of products and understanding of Spanish market dynamics.
* Proficiency in Office applications, SAP Analyzer, Gfk, and other IT/digital tools.
* Decision-making skills and soft skills that promote teamwork and company values.
* Strong analytical skills and a well-structured approach.
* Ability to network and collaborate across departments.
* Digital skills, experience in market research and segmentation.
* Knowledge of project management.
* Understanding of the Customer Journey.
* Knowledge of legal regulations related to technical product requirements (CE marking, labeling, user manuals, safety standards, etc.).
#J-18808-Ljbffr