The VP of Digital & Growth Marketing is a strategic collaborative and data-driven leader responsible for accelerating EcoVadis global pipeline through high-performance digital execution modern MarTech capability applied AI and strong cross-functional partnership. This role sits at the center of the revenue engine translating commercial goals into predictable scalable and efficient revenue impact through close alignment with Sales Product Marketing Regional Marketing and MarOps / RevOps. A hands-on operator and strategic leader they are comfortable diving into data diagnosing funnel issues and guiding execution to ensure unified growth strategies that connect market insight product value and revenue priorities across all regions.
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This leader combines big-picture thinking with hands-on operational expertise. They are fluent in performance marketing experimentation forecasting attribution marketing analytics and the modern MarTech ecosystem. They use data to determine priorities diagnose performance issues and drive continuous optimisation across channels segments and regions.
The ideal candidate is an exceptional people leader who can grow coach and retain a high-performing team. They create clarity foster a strong operating rhythm and elevate capability across digital web and performance roles. They encourage curiosity accountability and shared ownership and build trust through transparency communication and measurable results.
This function is a force multiplier across regions ensuring our growth engine is globally coherent but regionally relevant financially disciplined insight-rich and structurally repeatable.
1. Strategic Growth Leadership & Commercial Alignment
Partner closely with Sales Regional Marketing and Product Marketing to define ICP priorities segment strategies and revenue pathways.
Build and execute the global growth marketing strategy aligned to commercial targets.
Ensure global programs scale effectively while respecting regional nuance competitive context and language requirements.
Translate business objectives into clear measurable digital plans with defined KPIs pacing and accountability.
2. Performance Marketing Metrics and Applied AI
Own the global channel strategy across paid search paid social display retargeting ABM platforms SEO SEM and emerging AI-led channels.
Lead a disciplined test and learn operating rhythm focused on conversion targeting personalisation and yield improvement.
Apply AI tools for content generation audience modelling insight extraction predictive scoring and creative optimisation.
Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow.
3. Web Experience Conversion Optimisation and Funnel Efficiency
Own the global website experience as a core revenue asset.
Build and lead a conversion rate optimisation (CRO) program across landing pages forms and user journeys.
Implement experimentation frameworks to lift engagement MQL quality and funnel yield.
Drive consistency in web architecture tagging analytics and performance standards across regions.
4. Data Forecasting Attribution and Insight Leadership
Build forecasting models that link investment to pipeline and revenue outcomes.
Own multi-touch attribution CAC / ROAS analysis and channel efficiency reporting.
Ensure data accuracy dashboard integrity and shared visibility with Sales Finance and MarOps / RevOps.
Translate complex data into simple compelling narratives for senior stakeholders.
5. Martech Analytics Infrastructure and Operational Excellence
Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps.
Collaborate with MarOps / RevOps on tagging tracking automation and analytics to support accurate execution and measurement.
Specify data performance and experimentation needs while MarOps / RevOps owns platform delivery and governance.
Work with MarOps / RevOps to ensure attribution reporting and revenue analytics remain aligned and accurate.
Serve as the strategic stakeholder on how MarTech enables scale insight and channel performance.
6. Experimentation and Continuous Improvement
Build a structured experimentation model that runs frequently and scales across channels.
Implement hypothesis-driven tests with clear metrics forward-looking insights and fast iteration cycles.
Promote a culture that values curiosity learning and measurable improvement.
7. Leadership Team Development and Talent Retention
Build coach and retain a global team of high-performing digital and performance marketers.
Define roles operating rhythms cadences and expectations that support scale and clarity.
Create career pathways feedback systems and development plans that elevate capability and increase retention.
Inspire a culture of accountability collaboration and shared ownership across all global teams.
Proven success in increasing team capability and retention through coaching and clarity.
Performance Metrics
1. Revenue & Pipeline Performance
Marketing-generated pipeline (total and qualified)
Regional pipeline attainment
Pipeline pacing accuracy and forecast reliability
2. Funnel & Conversion Efficiency
Conversion rates across all funnel stages
Website and landing page conversion metrics
Target account engagement (ABM)
3. Channel & Investment Efficiency
CAC CPL and ROAS benchmarks
Channel efficiency and attribution clarity
4. Experimentation & Operating Rhythm
Test velocity and experiment success rate
5. Team & Leadership Health
Team engagement and talent retention
Qualifications
Leadership & Collaboration
Proven experience leading global growth or digital teams with strong coaching and retention outcomes.
Demonstrated ability to build strong alignment with Sales Product Marketing Regional Leadership and MarOps / RevOps translating commercial and product priorities into unified growth plans.
Strong communication skills with the ability to influence cross-functional stakeholders and drive shared accountability.
Global Experience
Proven global experience operating across multiple regions with an ability to adapt strategy to cultural marketing and language differences.
Metrics-Driven Growth Operator
Expert-level understanding of performance marketing funnel dynamics attribution forecasting and analytics.
Hands-on experience with MarTech stacks data platforms tracking frameworks and experimentation models.
Proven ability to use AI-driven tools for targeting content generation optimisation and insight development.
Skilled at converting complex data into simple actionable business narratives.
Strategic Growth Leadership
Ability to set strategic direction define growth priorities and translate them into operational plans.
Experience balancing global scale with regional nuance.
Strong financial and commercial acumen including budget stewardship CAC discipline and payback modelling.
Experience
15 years in B2B SaaS growth or performance marketing.
Bachelors degree required MBA a plus.
Additional Information
Hybrid model : Four days per month in office
Location flexibility : Barcelona London OR New York
Starting date : ASAP
In return for your expertise we offer
Support with all the necessary office and IT equipment
Flexible working hours
Wellness allowance for mental and physical wellbeing
Access to professional mental health support
Referral bonus policy
Learning and development
Sustainability events and community involvement
Peer recognition program
Employee-led resource groups
Hybrid work organization
Remote work from abroad policy
Meals and Transportation Vouchers (Cobee card)
Dental Benefits
Life & Accident Insurance Private Health Insurance
Paid employee volunteer day
Paid moving day (1 / year)
Time off : 1 Community Service Day 1 Personal Day
Summer Hours in July and August (36 hours per week)
Hybrid Monthly Allowance for electricity and Internet
Dont fit all the criteria but still think youd be a good candidate Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. Were interested in hiring from a diverse and skilled talent pool regardless of professional and educational background.
Can the hiring process be adjusted to suit my needs Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people people with long-term health conditions and neurodiverse candidates. If you need any adjustments including the provision of interview questions please let the hiring team know.
Our teams strength comes from everyones uniqueness and is founded upon mutual respect. EcoVadis commits to equity inclusion and reducing bias in our hiring processes. xohynlm EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you your application we encourage you to remove personal information such as : photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region / country) university name (instead please state any degrees obtained and the study major).
Remote Work : No
Employment Type : Full-time
Key Skills : Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
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