Location- Malaga HybridAbout the Role:We are an innovative sweepstakes start-up preparing to launch in the US market. Our mission is to create fun, engaging, and rewarding prize-based experiences that stand out in a competitive industry. We're seeking a dynamic Chief Marketing Officer (CMO) to lead our marketing strategy, drive growth, and establish our brand as a market leader.This is a hands-on leadership role suited for a creative and entrepreneurial marketing leader who thrives in fast-paced environments.➢Key Responsibilities:- Market Entry & Brand Positioning- Lead the launch of new sweepstakes brands in the US market.- Define and execute brand identity, positioning, and messaging.- Differentiate the brand through creative storytelling and strategic partnerships.➢Growth & Acquisition- Build and scale customer acquisition campaigns across digital media, affiliates, influencers, and social channels.- Identify high-performing growth channels specific to the US market.- Drive partnerships with creators, publishers, and complementary brands.➢Customer Engagement & Retention- Develop loyalty and engagement programs to maximize repeat participation.- Foster community around sweepstakes excitement and rewards.- Leverage CRM, lifecycle marketing, and personalization for long-term retention.➢Leadership & Collaboration- Build and mentor a high-performing marketing team.- Partner with product and operations to align campaigns with the user experience.- Contribute as a senior leader to overall company strategy and execution.➢Data & Insights- Define, monitor, and optimize KPIs (CAC, LTV, retention, engagement).- Use data-driven insights to refine campaigns and improve ROI.- Create scalable, repeatable growth frameworks.Requirements:- Proven track record in senior marketing leadership, ideally in sweepstakes, social casino, or iGaming.- Experience launching and scaling brands, preferably in North America.- Expertise in digital performance marketing, influencer/affiliate strategy, and brand building.- Demonstrated success in building and leading marketing teams.- Entrepreneurial, hands-on approach suited to early-stage start-ups.- Strong analytical mindset with the ability to translate insights into strategy.What We Offer:- Opportunity to play a pivotal role in building a fast-growing international business.- Competitive salary and attractive bonus structure.- Health benefits and insurance.- Ongoing training, career development, and growth opportunities.- Flexible working environment.- International, fun, and collaborative company culture.- Regular social events and wellness support.