Job Title: Social Creative Director
Start date: As soon as available
End date: No fixed end date at this stage – the role could become permanent.
Location: Barcelona (hybrid role)
*Please note this is a freelance contract, and you must be registered as a freelancer*
Role Summary:
We are seeking an exceptional Social Creative Director to lead the vision for our social-first creative output in the Premium Waters Beverage Category. This pivotal role is responsible for ensuring all our social content is culturally relevant, visually distinctive, and strategically sound. You will be the bridge between craft and culture, transforming insights from the digital feed into innovative ideas that spark conversation, foster community, and strengthen brand love for our client.
Key Responsibilities:
Champion a Social-First Mindset: Lead the charge in conceptualising creative content directly from the feed outwards, moving beyond traditional advertising approaches. Ensure all creative assets are meticulously optimised for maximum engagement, share-ability, and positive community impact across diverse social platforms.
Inspire and Lead Creative Teams: Provide visionary guidance and mentorship to a talented team of designers, art directors, content creators and copywriters. Foster a collaborative environment that encourages integrated, high-performing ideas across all social channels and target markets.
Safeguard Brand Identity: Act as the guardian of the brand. Maintain, evolve, and consistently apply the brand’s visual and tonal integrity across all social platforms, formats, and campaigns, ensuring authenticity and premium appeal.
Drive Innovation and Efficiency: Proactively explore and implement cutting-edge tools and methodologies, including AI-driven creative processes, virtual production techniques, and modular design systems. The goal is to create high-quality content at scale without ever compromising on craft, storytelling, or brand essence.
Collaborate Cross-Functionally: Forge strong partnerships with Strategy, Content Planning, and Operations teams. Ensure creative outputs are market-adoptable, resonate deeply with local audiences, and are performance-driven, aligning with broader business objectives.
Stay Ahead of Culture: Continuously track and analyse emerging creators, trends, and consumer behaviours across key platforms like TikTok, Instagram, and others. Leverage these insights to inspire novel creative approaches, fresh storytelling techniques, and maintain our brand's cultural relevance.
Desired Skills and Experiences:
Mindset: A true 'born on social' creative, you naturally concept from the feed outwards. You are fluent in current platform trends, confident in breaking traditional format rules, and possess an innate understanding of what drives social engagement.
Craft: Extensive experience with premium, aesthetic-driven brands (e.G., fashion, lifestyle, luxury, design). You demonstrate a sophisticated ability to express emotion and brand essence through meticulous attention to rhythm, framing, texture, and tone in visual and motion content.
Cultural Relevance: Possess a deep and nuanced understanding of TikTok and Instagram culture, including native humour, irony, the purposeful use of lo-fi aesthetics, and a keen sensitivity to cultural moments and nuances.
Brand Sense: Proven ability to translate a brand's core values – specifically the brands "elevated everyday" and Italian sophistication – into vibrant, social-first storytelling. You can inject warmth, beauty, and wit into fast-moving, digestible formats.
Experience Level: A seasoned professional with 6–10 years of progressive experience in a Senior Art Director, Creative Director (Social), or Creative Lead role. Prior experience within fashion, premium beverage, or lifestyle brands is highly preferred.
Technical Proficiency: Confident working seamlessly across both motion and still photography/videography, with a strong portfolio demonstrating expertise in both.
Leadership & Collaboration: Demonstrated ability to inspire, lead, and mentor creative teams, fostering a collaborative and high-performing environment. Excellent communication skills to articulate creative vision and strategy to diverse stakeholders.
Who You Are (other):
You are a creator at heart – fluent in the rhythm of the internet, instinctively drawn to what’s next, and possess an insatiable curiosity for emerging trends and technologies. You masterfully balance refined taste with current trends, precision with playful experimentation, and possess the magnetic ability to rally creative teams around groundbreaking ideas that compel people to stop scrolling. If you are passionate about shaping brand narratives in the dynamic world of social media and ready to bring your unique vision to a beloved drinks brand, we encourage you to apply.