Responsibilities: - Partnership with GTM and sales team to build up business strategy, be responsible of retail strategy execution; - Work with the local distributor and retail partners to design and implement the joint marketing campaigns, carry out effective promotions to increase sell out; - Develop new Mi store and Mi zone to enhance Xiaomi offline brand image and in-store visibility; - Design in-store merchandising solutions and communication strategies that drive customer purch; Requirements: - University graduate in Marketing or business management; - Proved working experience in retail marketing of mobile phone with extensive;understanding of tools to manage retail marketing performance; - Strategic and analytical thinking on retail marketing for improving brand market share; - Innovative, well understand consumer interactive experience in different events; - Good at communication skills. Excellent coordinate ability; - 5-10 years’ experience of Retail industry