At A88Lab., we help B2B SaaS and tech companies win their market with Go-To-Market (GTM) and Demand Generation programs that actually drive pipeline. That means clear positioning + the right channels + execution that doesn’t waste months.
Search is still a huge channel. But it’s no longer just “rank on Google.”
Buyers are asking ChatGPT / Gemini / Perplexity before they click anything.
So this role is SEO/GEO :
* SEO = rankings + traffic that actually converts
* GEO = getting your clients into AI answers through clarity, authority, and real distribution
If you’re the type who can build a plan and ship it with a clean workflow (including AI tooling), you’ll like it here.
What you'll own
* Build and run SEO/GEO strategy end-to-end for B2B SaaS / tech clients
* Turn ICP + positioning into topic clusters that pull pipeline, not vanity traffic
* Create content systems: briefs, templates, editorial engines, refresh cycles, internal linking
* Lead technical SEO: audits, prioritization, coordination with devs, QA, impact tracking
* Improve conversion paths: content → landing pages → lead capture → demo flow
* GEO execution: entity presence, citations/mentions, structured content, distribution plans
* Reporting that’s honest: what moved, why it moved, what we do next
AI-first execution (this matters)
You should be comfortable using AI as a real production tool, not building the strategy for you.
Examples of what we expect you to do:
* Build repeatable workflows using AI tools for research, briefs, outlines, updates, internal linking ideas, and content QA
* Use prompt systems + checklists so output stays consistent and on-brand
* Set up automations where it makes sense (content ops, audits, reporting)
* Work with modern AI stacks (e.G., ChatGPT/Claude/Gemini, Perplexity, Notion/Docs workflows, Sheets dashboards, etc.)
* Familiarity with MCPs (Model Context Protocol) and how to connect models/tools into reliable workflows is a strong plus (or you’re eager to learn and already experimenting)
You'll be a strong fit if...
* Have 4–7+ years hands-on SEO experience (B2B SaaS/tech is a big plus)
* You can build and excute strategies from A-Z
* You can build processes and take ownership and accountibility
* Can run technical SEO (indexing, CWV/performance basics, architecture, canonicals, schema, migrations)
* Know how to prioritize: you don’t ship 200 “SEO tasks,” you ship the 10 that matter
* Write briefs that make execution easy (and you can give direct feedback)
* Think beyond Google rankings: you care about intent, category clarity, conversion, distribution
* You’re already exploring GEO (or you’re deep enough in SEO to adapt fast)
Tools
Some of the tools that you'll be working with include: GSC, GA4, Claude, MCPs, Semrush, HubSpot, Ahrefs, Screaming Frog. But no limitations.
Work setup:
* Remote work
* Partner opportunity for the right person (based on performance + long-term fit)