PSenior Product Manager /ppLocation: Remote from Madrid (Spanish employment contract) /ppbr/ppOur customer is a leading global agricultural company dedicated to improving food security by enhancing crop yield and sustainability through innovative seeds and crop protection solutions. With a presence in over 100 countries, the company combines cutting-edge science and digital technologies to help farmers overcome climate challenges and grow more efficiently. It invests heavily in research and development, ensuring continuous advancements in sustainable farming and environmental stewardship. /ppstrongaProject Overview /a: /strong /ppJoin a dynamic Global Digital Marketing team that's at the forefront of agricultural digital transformation. Our diverse team represents 40+ nationalities with members distributed across the world, fostering an environment of continuous learning, innovation, and global collaboration. We champion thinking outside the box, entrepreneurial thinking, and breakthrough innovation as we shape the future of digital marketing in agriculture. /ppYou'll have the opportunity to expand into emerging areas of marketing technology and AI transformation while working with talented colleagues who bring unique perspectives from every corner of the globe. Our culture values strategic thinking balanced with practical execution, cross-cultural collaboration, and the drive to make a meaningful impact on global agriculture. /ppWe're building the future of digital marketing in agriculture through digital transformation and innovative approaches, and this role offers significant opportunities for professional growth and career advancement within our expanding digital ecosystem. /ppstrongRequirements: /strong /ppstrongMust-Have Experience: /strong /pulli7+ years in B2B product management with enterprise web experience platforms /liliExtensive experience with large-scale CMS systems (Drupal preferred) and enterprise-level migrations /liliProven track record managing UX/UI projects across multiple sites and countries /liliMulti-country digital operations experience with global coordination /liliExcellent English proficiency (speaking and written) with outstanding communication skills /li /ulpstrongTechnical Expertise: /strong /pulliStrategic oversight of web platforms (CMS, landing pages, SEO, optimization tools) /liliUnderstanding of front-end and back-end development principles /liliKnowledge of SEO, web analytics, and conversion optimization /li /ulpstrongSkills Competencies: /strong /pulliStrategic thinking with execution focus (50% strategy, 30% management, 20% hands-on) /liliCross-cultural communication and stakeholder management across regions /liliData-driven decision making and analytical problem-solving /li /ulpstrongNice to Have: /strong /pulliExperience in Agriculture industry /liliExperience with VEV, Semrush, VWO, or similar platforms /liliMarketing automation and AI/web optimization background /liliAdditional languages beyond English /li /ulpstrongResponsibilities: /strong /pullistrongStrategic Platform Leadership: /strong Define and execute the strategic roadmap for web experience platforms (Drupal, VEV, Semrush, VWO) to support global digital marketing initiatives and AI transformation goals /lilistrongGlobal UX Transformation: /strong Accelerate the UX revamp of country websites globally, ensuring exceptional user experiences that drive engagement and conversion across diverse markets /lilistrongAI Integration Strategy: /strong Define how artificial intelligence will shape our customer web strategy, developing comprehensive SEO and AIO (Artificial Intelligence Optimization) strategies for global and regional implementation /lilistrongTemplate Component Development: /strong Drive accelerated development of landing page templates and reusable components through VEV platform, ensuring brand consistency and operational efficiency across all countries /lilistrongMulti-Country Coordination: /strong Collaborate with country and regional teams to align local website needs with global strategic objectives, balancing local relevance with brand consistency /lilistrongCross-Functional Partnership: /strong Work closely with IT counterparts, Marketing Automation, and AI teams to ensure seamless integration and optimal platform performance /lilistrongPerformance Optimization: /strong Leverage platforms like Semrush and VWO to continuously improve website performance, SEO effectiveness, and user experience metrics /lilistrongTechnology Evolution: /strong Stay ahead of web experience technology trends, evaluating and implementing new solutions that enhance our digital marketing capabilities /lilistrongWhy this position: /strong /liliYou will join and Lead the unique Transformation for Digital Marketing experience by empowering entire department with AI capabilities to make work better, faster and easier. /li /ul