Essity B 256.9 (+3.2 SEK) on 28-Aug- :29
As part of our Brand Management team the Brand Manager is responsible for the success of the Colhogar brand in Iberia. Reporting to the Iberian Marketing Manager, he/she interacts with the local sales and customer marketing organization to design and implement the brand activities in line with the global and regional guidelines.
What You Will Do
* Full accountability of brand financials : P&L, A&P, pricing.
* Leads annual brand plans owns brand A&P and defines brand activation touch points in line with global guidance. Responsibility for sufficiency and accuracy of A&P allocation & monitoring. Responsible of marketing local implementation, usage of global material, maximization ofdigital & paid media and directly managing media and communication agencies.
* Define pricing strategies to maximize profitability for each category, taking into