Account Planner
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Company Description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!
Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world‑renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data‑driven, tech‑fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca‑Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.
Overview
You will be part of the exclusive team for one of the most important clients of the group both in Spain and worldwide. Reporting to the Account Manager, you will have the primary day‑to‑day responsibility and is expected to be unquestionably familiar with all account details as they pertain to media.
Responsibilities
- Develop and execute various planning scenarios based on media objectives and strategies.
- Extract learnings and provide recommendations based on media results (according to the different KPIs of the campaign).
- Work with other members of the media team in daily media responsibilities.
- Manage the scheduling, posting, and tracking of advertising and compile weekly performance reports, as necessary.
- Utilize appropriate planning tools to achieve optimum performance for media campaigns;
maintain knowledge of new and emerging technologies to continually enhance campaign execution.
- Maintain and grow relationships with media advertising representatives.
- Manage media budgets for assigned clients.
- Maintain high level of work quality.
Qualifications
- +2 years’ experience in online and traditional media planning experience in an agency setting or a Bachelor’s Degree in advertising, marketing or related program.
- Excellent presentation, negotiation, verbal and written communication, and interpersonal skills.
- A complete knowledge of interactive & Offline marketing concepts and practices.
- Required software proficiencies: InfoSys, InstarAnalytics, comScore, DoubleClick Campaign Manager, Facebook Ads Manager.
- Strong mathematic and analytical skills.
Benefits
- Versátil Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
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