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Job Purpose
Coordinate, lead and implement a structured weekly commercial insight process across the airline's network, route and agency performance, in accordance with Revenue Management priorities and commercial funnel metrics, in order to systematically identify, communicate, and ensure execution of revenue‑enhancing and performance‑optimising actions across all commercial stakeholders, over the next 3–4 months.
Main Accountabilities
* Provide consistent, high‑quality weekly commercial insights addressing underperformance across routes, markets, and agencies.
* Ensure analytical efforts are prioritised on high‑revenue‑potential areas and aligned with pricing and capacity decision‑making cycles.
* Guarantee execution and measurable impact of performance‑improving initiatives across commercial teams.
* Enable a fast, scalable, and automated commercial insight process, improving efficiency and reducing manual workload.
* Deliver actionable recommendations that are realistic, timely, and aligned with each team’s accountability and capacity to execute.
* Secure alignment, trust, and collaboration among multiple stakeholders in high‑visibility, high‑pressure contexts.
* Present clear and strategic insights to senior management, ensuring organisational visibility and buy‑in.
* Build and lead a technically strong and business‑oriented analyst team capable of scalable insight generation.
* Foster a transparent, collaborative culture where performance gaps are discussed constructively and lead to effective action.
Main Responsibilities – Tasks
* Structure and manage a weekly cross‑functional commercial diagnosis cycle focused on identifying and addressing underperformance.
* Coordinate end‑to‑end performance analysis from demand generation to conversion, integrating data from direct and indirect sales channels.
* Lead detailed route‑level analysis (load factor vs. targets, pricing, competition, segmentation, product configuration).
* Liaise with Revenue Management to validate priorities and align commercial insight actions with flight program and pricing strategies.
* Conduct agency‑level deep dives (OTAs, VCCs, bots, traditional agencies) in coordination with Sales and Distribution teams.
* Track and follow up on agreed actions, ensuring ownership, accountability, and execution by relevant stakeholders.
* Supervise and coach Commercial Insights Analysts, setting priorities and ensuring consistency of outputs and stakeholder management.
* Consolidate and present weekly performance insights and opportunity assessments to senior commercial leaders (C‑suite, RM, Sales, E‑commerce).
* Promote automation, dashboard development, and data standardisation to enhance process scalability and insight frequency.
* Support maintenance and updating of long‑term projection models for capacity planning and forecasting.
* Foster stakeholder alignment and manage perceptions diplomatically in high‑exposure situations.
* Interpret both numerical results and organisational readiness to act, ensuring insights translate into effective actions.
* Organise and manage the team’s development, communication, and collaboration across departments.
Main Relationships
* Revenue Management – receive route prioritisation signals; align with pricing, capacity and flight programme strategies.
* Sales Team – coordinate execution of agency‑level actions and share relevant insights to drive ownership and accountability.
* Distribution Team – analyse effectiveness of channels such as OTAs, VCCs, bots, and identify improvement opportunities.
* E‑Commerce – analyse website performance and conversion funnel to identify digital channel drop‑offs or inefficiencies.
* Marketing & Promotions – align on campaign effectiveness and marketing‑driven traffic that impacts demand generation and funnel entry.
* Network Planning (indirect) – influence future capacity and scheduling decisions through medium‑term insight accumulation.
* Business Intelligence / Data – ensure data access, dashboard automation, and support integration of models and sources.
* Commercial Directors – share weekly results and ensure strategic alignment and visibility on opportunity execution.
Education
University degree in Business, Economics, Analytics or related fields.
Experience
Minimum of 5 years in the airline industry, ideally spent across two or more commercial areas (e.g., Network/route performance and a Sales/Commercial function), with exposure to different demand cycles (strong and weak years).
Competencies
* Analytical thinking
* Strategic planning
* Strong communication
* Continuous improvement focus
* Financial acumen
* Stakeholder Management
Languages
* English C1 – Spanish C1
Other
* Airline economics and route performance fundamentals.
* Ideally, proficiency in data analysis and programming tools.
* Advanced Excel skills.
Location
Barcelona‑Viladecans, Spain.
Level
Individual Contributor 4
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