Job Description
The Platform Manager CDP supports the operational enablement and technical execution of the Customer Data Platform (CDP) within the Campaign Automation Services team. Working under the direction of the Global Platform Management Coordinator, this role ensures the smooth configuration, integration, and usage of the Treasure Data CDP across global and regional teams. The Platform Manager CDP collaborates with internal stakeholders and external consultants to help deliver scalable, data-driven campaign capabilities.
Key Responsibilities
* Support the configuration, integration, and maintenance of the Treasure Data CDP in collaboration with IT and development partner.
* Assist in translating business requirements into technical specifications for data ingestion, enrichment, and audience segmentation.
* Maintain and update data schemas, pipelines, and segmentation logic as directed by the Coordinator.
* Coordinate with our Campaign Automation Squad the support on segmentation briefs and campaign targeting.
* Facilitate and support the integration of CDP audiences with marketing automation platforms (e.g., SFMC).
* Act as a support contact for CDP-related troubleshooting and platform usage questions for Campaign Automation Services
* Document platform processes and contribute to knowledge sharing and training materials.
* Monitor platform performance and report findings to the Coordinator for further action.
* Ensure alignment with global rollout plans and operational models defined by the Coordinator.
Requirements
• Bachelor’s degree in Marketing, Data Science, Business Administration, or related field.
• 3+ years of experience in marketing technology, data operations, or campaign support roles.
• Familiarity with Customer Data Platforms (Treasure Data preferred or Twilio Segment, Dat Cloud from Salesforce Marketing Cloud, Oracle Unity).
• Working knowledge of data integration, ETL, and audience segmentation.
• Proficiency in SQL; experience with APIs, HTML, or JavaScript is a plus.
• Experience supporting marketing automation tools (e.g., SFMC).
• Strong communication and collaboration skills to work with cross-functional and global teams.
• Detail-oriented, proactive, and comfortable working in a support capacity.
• Fluent in English; able to work across time zones and cultures.