**What You'll Do**:
About the Role
We’re looking for a Performance Marketing Manager to help scale Criteo’s digital acquisition programs across integral markets. You’ll drive paid media strategy and execution in partnership with our agency (Refine Labs), ensure alignment with commercial objectives, and continually optimize for pipeline contribution and ROI. This role sits within the Global Digital Marketing team and will work closely with Demand Generation, Product Marketing, Brand, and Regional Marketing leads.
Key Responsibilities
- Own the global performance media strategy across key platforms (LinkedIn, Google, Meta, programmatic), aligned to Criteo’s pipeline and revenue goals.
- Manage day-to-day coordination with our digital agency partner, ensuring flawless execution, budget pacing, and strategic alignment.
- Oversee campaign planning, audience targeting, creative asset briefing, and landing page coordination.
- Monitor and optimize campaign performance across funnel stages—traffic, MQLs, SQLs, pipeline.
- Partner with Demand Gen and Regional Marketing to localize campaigns and maximize market relevance.
- Track and report on key performance metrics (CPC, CTR, CVR, CAC, ROAS, pipeline impact), and generate insights to inform future optimizations.
- Collaborate with Marketing Ops and Analytics to ensure proper attribution and lead tracking across systems.
- Stay current on platform changes, privacy updates, and digital marketing trends that impact B2B acquisition.
**Who You Are**:
- 3-5 years of experience in B2B performance marketing, ideally within a SaaS or adtech environment.
- Hands-on experience managing or overseeing paid media campaigns across LinkedIn, Google, Meta, and programmatic.
- Strong understanding of full-funnel marketing and pipeline acceleration strategies.
- Experience working with and managing external media agencies.
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).
- Analytical mindset with the ability to interpret data and translate insights into action.
- Excellent project management and cross-functional collaboration skills.
- Fluent in English (additional languages a plus).
**Who We Are**:
Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We’re shaping a more open and sustainable digital future for advertising.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.
**What We Offer**:
Own your work style - Build your work around your life and not the other way around.
Grow with us - Learning, mentorship & career development programs.
Your wellbeing matters - Health benefits, wellness perks & mental health support.
A team that cares - Diverse, inclusive, and globally connected.
Fair pay & perks - Competitive salary, equity, performance-based rewards and family-friendly policies.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.