Your mission
At Alan we are building a next‑generation media platform that explores prevention, care, and the evolving relationship between people and their health. We are looking for a Senior Content Manager with a journalistic video‑first mindset to own and grow this media, starting in France and then expanding internationally.
Detailed missions
1. Own the editorial vision and the media platform
o Define a clear, distinctive editorial line rooted in video journalism that reflects Alan's point of view on health, prevention, and care.
o Take full ownership of the editorial experience: content architecture, publishing cadence, tone of voice, and alignment with Alan's brand and business strategy.
o Start with France and build a model that can quickly expand to other markets (Belgium, Spain, Canada).
2. Lead video-first content production and multi‑format distribution
o Design and own the video editorial strategy: formats (podcast, documentary‑style interviews, explainers, series…), cadence, tone, guests, and topics.
o Collaborate closely with a Video Producer and a Social Media Manager to drive the editorial vision and ensure every piece of content is journalistically sharp and compelling.
o Convert each video into a full content ecosystem: articles, newsletters, social clips, and more.
o Build and manage a network of freelance journalists, experts, and contributors: brief them, edit their work, and maintain a consistent level of excellence.
3. Drive content distribution and track its performance
o Work closely with the social media and growth teams to ensure each piece of content reaches the right audience.
o Build distribution playbooks for priority channels and adapt content formats to targeted personas.
o Set up and own the measurement framework: define KPI, work in sync with SEO/GEO and growth teams.
Key outcomes by year 1
1. Media fully live: clear editorial line, defined content architecture on alan.com, consistent publishing cadence, recognizable tone of voice.
2. Content engine running at scale: flagship video format live and growing; systematic multi‑format declination; documented workflows with Video Producer and Social Media Manager.
3. Distribution and measurement operational: playbook for each priority channel; KPI defined and tracked; media contribution to broader objectives articulated.
4. Media ready for international launch: French model robust enough to replicate; localisation framework drafted and validated with at least one other country team.
5. SEO and GEO foundations delivering: keyword and topic strategy live; organic traffic to the media growing month‑over‑month with early search visibility on priority health topics.
Profile & Competencies
Hard skills
* Strong editorial/journalistic background: proven ability to identify story angles, conduct interviews, write with clarity and authority, and maintain editorial standards at scale.
* Video editorial expertise: know what makes compelling video; develop formats, write scripts or interview frameworks, think in series rather than isolated pieces.
* Video editing: comfortable with editing tools (Premiere Pro, CapCut, or equivalent) for light edits and reviews.
* Proven experience owning content production at scale (media, brand, or startup); balance strategy and hands‑on execution.
* Knowledge of SEO and content optimisation.
Strong plus
* Podcast or video channel experience: built, grew, or significantly contributed to a podcast or YouTube/social video channel that gained real traction.
* Experience in an international media environment.
Soft skills / Behavioural traits
* Ownership mindset: takes full responsibility, proactively drives next steps.
* Video storyteller at heart: prioritises how a subject comes alive on screen.
* Systems thinker: optimises content processes, sees the full funnel from production to repurposing.
* Scrappy and resourceful: finds creative solutions with limited budgets.
* Curious and fast‑learning: genuine interest in health and prevention; translates curiosity into experiments.
* Collaborative: builds strong relationships, communicates clearly, facilitates others’ contributions.
* Strategic and business‑aware: balances reach, engagement, brand coherence, and company objectives.
* Comfortable with ambiguity: thrives on building from a blank page.
Languages
* French: fully fluent, perfect written syntax.
* English: fluent, daily working language.
* Spanish or Dutch: a plus.
Important note: we hire people, not roles
If you’re excited about this opportunity but don’t check every box, we’d love to hear from you. Everyone, including those underrepresented, should feel free to apply.
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