Fidel Group is a performance-driven holding company operating multiple projects in the iGaming and Web3 space.One of our internal crypto casino products is currently scaling globally, and we are looking for a Senior Brand Manager to strengthen its brand presence and positioning in the market.Our mission is to build a recognizable, trusted, and culturally relevant crypto casino brand that stands out in saturated markets. It's about shaping perception, building loyalty, and creating a brand players choose, and talk about, we want builds trust - trust builds long-term revenue.Responsibilities Focus on the scope to transform the vision into public content and storytellingDefine and refine brand positioning in the crypto gambling space, and translate brand elements into plans and go-to-market strategiesDevelop and maintain a strong international brand presence, adapting strategies to meet diverse cultural and market needs.Lead brand strategy and oversee creative production across ads, social, landing pages, and promotionsEnsure all marketing assets align with premium, crypto-native positioningAlign brand storytelling with product launches & new featuresDevelop and build brand positioning, scandals, all media and PR campaignsCommunity and reputation management, shape brand voice across marketing channels, crypto moves fast. Reputation mattersOversee new and ongoing marketing and advertising activitiesEnsure cultural relevance across key GEOsWork with head of growth to align brand messaging with acquisition strategyRequirements 4+ years of experience in brand marketing within crypto gambling, iGaming, or Web3Strong understanding of crypto culture and online communitiesExperience building brand positioning, storytelling, and marketing narrativesStrong sense of design, creative direction, and brand consistencyExperience working with social media, influencers, and digital campaignsAbility to translate brand strategy into clear execution across marketing channelsExperience working with international markets and global audiencesStrong Advantages Experience working with crypto casinos or betting platformsBackground in CSGO gambling or similar ecosystemsExperience collaborating closely with growth or performance marketing teamsPortfolio demonstrating successful brand campaigns or viral contentWhy you should join us We work remotely: Mon-Fri, from 10:00 to 19:00 (UTC+2) – save time by avoiding commuting.Paid vacation and sick leave – we care about your health and timely rest. Additionally, you will have a day off in honor of your Birthday.Competitive salary – your contribution will be properly valued.Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.100% guaranteed professional development and acquisition of new skills.As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.
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