Job Description:
Product Marketing Director – Equipment, Robotics & Digital Solutions (Europe)
Location: Europe
Reports to: President Europe
We are looking for an experienced Product Marketing Director to lead ESAB's Equipment, Robotics & Digital Solutions strategy across Europe. This role will drive product marketing excellence, support commercial growth, and oversee our European Aftermarket organization.
About ESAB:
Founded in 1904 with the invention of the first welding electrode, ESAB has shaped welding and fabrication for more than a century. Today, with ~9,000 associates in 47 countries, we deliver leading solutions in welding, cutting, automation, robotics, and gas control.
Guided by our purpose — Shaping the world we imagine — we continue to innovate and grow through our ESAB Business Excellence (EBX) model.
Key responsibilities:
Strategic & Commercial Leadership
* Develop and execute European strategies for equipment, robotics, and digital solutions.
* Lead go-to-market plans and product launches.
* Drive competitive positioning, portfolio growth, and commercial performance.
* Provide sales teams with tools, training, and insights to accelerate growth.
Aftermarket & Service Management
* Lead the European Aftermarket organization (incl. ARC network).
* Improve customer satisfaction through service quality, spare parts efficiency, and technical support.
* Standardize service protocols and enhance first-time fix rates.
Cross-Functional Collaboration
* Work closely with Global Product Teams, R&D, Quality, Supply Chain, and Marcom.
* Manage escalations and support customer-facing initiatives, trade shows, and distributor events.
Team Leadership
* Lead Product Marketing Managers, Robotic Business Development, Sales Support, and Aftersales Managers.
* Build a collaborative, high-performance, customer-focused culture.
Your profile:
* Bachelor's degree in Engineering, Business, Marketing, or related field (Master's/MBA preferred).
* 10+ years' experience in product marketing, commercial leadership, or business development in industrial equipment, automation, or welding.
* Strong experience in cross-functional leadership and aftermarket operations.
* Familiarity with robotics, digital platforms, and automation.
* Fluent English; additional European languages are an advantage.
* Willingness to travel approx. 30–40% across Europe.
Why ESAB?
* Strategic European leadership role
* High-impact position with visibility across the organization
* Hybrid/remote work options depending on location
* Learning & development through LinkedIn Learning and EBX
* Inclusive, collaborative, and growth-oriented culture
* Global career development opportunities
Ready to make an impact? Join ESAB and help shape the future of equipment, robotics, and digital solutions across Europe.