PWe are partnering with a fast-growing US-based product company to spot a bSenior /b bPerformance Marketing Manager /b to drive the growth of its mobile gaming portfolio. The team is distributed across the globe and thrives on collaboration, experimentation, and innovation in the mobile app monetization space. /ppbr/ppbAbout the Role /b /ppbr/ppWe are looking for a bSenior User Acquisition Manager /b who is a master of bGoogle and Meta Ads /b to scale their mobile gaming portfolio (100% IAA). /ppThis is a high-impact, \"hands-on\" strategic role. You will bridge the gap between technical execution and creative experimentation, moving beyond basic media buying to architect scalable growth levers across both mobile and web funnels. /ppbr/ppbYour Mission /b /ppbr/pullibFull Ownership: /b Design and execute the UA strategy for Google Ads and Meta with complete accountability for performance, scaling, and ROI. /lilibEnd-to-End Execution: /b Own the full campaign lifecycle across Android and iOS—from initial setup and bidding strategy to deep-funnel optimization. /lilibStructured Experimentation: /b Design and lead rigorous testing roadmaps (creative, bidding, targeting) and translate complex data into actionable product insights. /lilibCross-Functional Synergy: /b Partner with Creative, Product, ASO, and Data teams to ensure our growth strategy and LiveOps are perfectly aligned. /lilibAutomation AI: /b Proactively identify manual bottlenecks and leverage AI tools to automate workflows, speeding up iteration cycles and raising the bar for the entire team. /li /ulpbr/ppbRequirements /b /ppbr/pullibGaming DNA: /b 3–5+ years of UA/Performance Marketing experience specifically within the mobile gaming sector. /lilibChannel Mastery: /b Expert-level, hands-on experience with bGoogle Ads /b and bMeta (Facebook) /b is a non-negotiable requirement. /lilibPlatform Expertise: /b Proven track record running large-scale campaigns on both Android and iOS, with a deep understanding of bSKAN /b, bAEM /b, and the post-IDFA landscape. /lilibData Fluency: /b Strong analytical skills with the ability to navigate BI tools (Tableau or similar) and attribution ecosystems (MMPs) independently. /lilibScale: /b Experience managing significant budgets while maintaining strict profitability and incrementality standards. /lilibBonus: /b Experience with web-to-app funnels is a significant plus. /li /ulpbr/ppbIn addition, we need you to have a strong AI Automation Mindset. /b /ppWe are looking for a forward-thinking marketer who doesn't just use tools but optimizes them: /pulliProficient in leveraging AI (ChatGPT, Claude, Gemini) to enhance productivity. /liliFamiliarity with AI-assisted environments (Cursor, Claude Code, etc.) to drive automation is a major advantage. /liliA relentless drive to automate manual reporting, campaign setup, and creative testing. /li /ulpbr/ppbPersonality-wise, you'll thrive in this role if you are: /b /ppbr/pullibHighly Analytical: /b You live in the data but speak the language of growth. /lilibExtreme Owner: /b You operate independently and are obsessed with driving measurable results. /lilibProactive Learner: /b You don’t wait for instructions; you are constantly testing, breaking, and improving. /lilibClear Communicator: /b You can align cross-functional teams around a single growth objective. /li /ul