Business Development Manager, ARM Commercial Solutions
Who we are
HP creates innovative technology solutions that serve professionals, businesses, public institutions, and individual consumers. From printing to personal systems, HP provides customers around the world with solutions to address the most complex challenges.
Our mission is to create technology that improves life for everyone, everywhere — for every person, every organization, and every community across the globe. This purpose drives everything we do: what we build, how we innovate, and how we continuously reinvent ourselves to design exceptional experiences for all our customers.
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What we will do together
As the SEMEA Business Development Manager for ARM‑based Commercial Solutions, you will lead the creation and execution of a 4P strategy (Product, Price, Place, Promotion) tailored to local market dynamics. Your role is pivotal in enabling go‑to‑market success, ensuring product readiness, and driving performance through targeted execution and sales enablement.
At HP, we deliver exceptional Commercial Compute solutions with cutting‑edged design, performance, and ecosystem integration. Setting new standards and creating unforgettable experiences for Commercial customers globally, the mission is to level up the Market Category, Sales team, and the rest of the key stakeholders with in‑depth knowledge of HP Commercial solutions, develop strong 4P plans and support execution in countries.
We focus on diversity, equity, and inclusion to fuel our culture, innovation, and growth mindset. Thoughtful ideas can come from anyone, anywhere, at any time.
Key Responsibilities
- Strategic Planning & Route‑to‑Market Enablement
Build and align the 4P plan across Commercial channels within the country, ensuring coverage and consistency. Define product positioning, promotional strategy, and pricing architecture tailored to local market conditions, competitive landscape, and each route‑to‑market. Collaborate with regional and general category, marketing, and channel teams to ensure alignment with broader business goals.
- New Product Introduction (NPI) Execution
Ensure product readiness for launch execution of ARM‑based Commercial products in the country. Drive readiness across local sales, marketing, and partner teams, including evangelism of products for local trainings, demos, etc. Monitor launch execution and provide feedback for continuous improvement.
- Target Setting & Execution Monitoring
Define performance targets by route‑to‑market and strategic partners, ensuring alignment with business objectives and execution capabilities. Track category performance against targets and KPIs, identifying gaps and recommending corrective actions. Provide regular updates to leadership and collaborate with stakeholders to ensure accountability and progress.
Who you are
Education & Experience Recommended
- Four‑year or Graduate Degree in Business Administration, Marketing, or any related discipline or commensurate work experience or demonstrated competence.
- Typically has 7+ years of work experience, preferably in business development, sales, marketing, product marketing, product design, or related field.
Knowledge & Skills
- PC Industry Knowledge: A deep understanding of Commercial IT and the PC industry, including market trends, emerging technologies, and Commercial segments, including SMB.
- Collaboration & Communication: Excellent collaboration and communication skills to work effectively with cross‑functional teams, such as product development, sales, and creative, to ensure seamless execution of marketing initiatives and drive business results.
- Project Management: Strong project management skills to effectively coordinate and prioritize multiple marketing initiatives, ensuring timely execution and successful campaign implementation.
- Marketing Strategy: Proficiency in developing comprehensive marketing strategies tailored specifically to the market, considering product positioning, target audience, and competitive analysis.
- Analytical Skills: Strong analytical abilities to gather and interpret market data, customer insights, and performance metrics to inform strategic decision‑making and optimise sales and marketing campaigns.
Language
- Fluent in French and English; Spanish is a plus.
Why join HP France?
At HP France, we offer you challenging and empowering missions that you will have the opportunity to shape and grow through your commitment, skills, and sense of initiative. This role can be the first step in a rewarding career, opening up opportunities in France and internationally within a company that is a leader in most of the markets it serves.
Joining us also means enjoying a healthy work–life balance, flexible and sometimes hybrid working arrangements, as well as benefits such as meal vouchers, discounts on HP products, and much more.
Driven by a strong company culture, our employees actively engage in numerous internal networks (NextGen,, Wellbeing at Work team, etc.) and external initiatives through volunteering hours (Nos Quartiers ont du Talent, Hour of Code). HP is also deeply committed to an equal opportunities policy, from recruitment through to career development. All job opportunities are open to everyone, including people with disabilities.
Our promise: to foster a work environment built on diversity and inclusion. So what are you waiting for to join us?
This position is based in Meudon (92) at our campus, offering open, collaborative, creative, and ultra‑connected spaces.
Location: Meudon – Tram T2 (Brimborion stop)
Equal Opportunity Employer (EEO)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal
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