Overview
4 days ago Be among the first 25 applicants
You.
Better.
With Alan.Alan's vision is to make prevention the new norm of care for all.
Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.
By connecting all aspects of care – private, public, and direct to consumer – we create the most member-centric healthcare experience.
Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.
We partner with 35K+ companies of all sizes, serving more than 950K+ members, and have reached 680M+ in ARR.
Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada.
How we do it
People joining Alan are guided by a set of cultural values.
We strive to create the most delightful experiences for our members and customers.
We build excellence by hiring the best people and giving them a platform to succeed.
We grow together through honest feedback and bold thinking.
We move fast by fighting complexity and focusing on what matters most.
Mission is the Boss:long-term thinking, prioritizing mission success.
Member & customer-led:solving member problems and creating delightful experiences.
Champions of excellence:high standards and talent density.
Distributed ownership:accountable decisions and results.
Radically transparent:information accessible and written-first for asynchronous decisions.
Optimistic alchemy:collaboration with genuine care.
Empathetic challengers:direct, caring feedback to help growth.
Bold & creative contrarians:think differently to achieve greatness.
Disciplined in execution:decisive actions that compound success.
Fight for simplicity:high-impact processes, smart frugality.
The Segment Owner job
Our self-serve business is a strategic acquisition channel serving small companies, freelancers and retirees.
Self-serve segment owners are accountable for one of the segments and are responsible for defining and executing the complete go-to-market strategy for the segment.
Your missions
Strategic planning & execution
Segment strategy: identify growth bottlenecks and new market opportunities; set short-term (weekly/monthly/quarterly) and long-term (2-3 year) horizons.
Target setting: set bottom-up targets.
Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics.
Product marketing & channel enablement
Market intelligence: insights on customer personas, market dynamics, pain points and needs.
Maintain continuous customer pulse through regular interviews and Sales reviews to inform hypotheses and prioritization.
Value proposition: craft differentiated positioning and competitive advantages to accelerate customer acquisition.
Empower channel owners across paid advertising, SEO, partnerships and referrals.
Evaluate and provide feedback on channel proposals and initiatives.
Act as an accelerator for channel owners, providing rapid deep-dive support and building segment-specific assets (email campaigns, landing pages, lead magnets).
Product & Data
Surface segment-specific feature requirements and tracking/analytics needs.
Continuously improve performance dashboards, leveraging AI & Data team assistance.
Contribute to cross-functional topics with business stakeholders to ensure segment profitability.
Is it you we're looking for?
You may be a great fit at Alan if you have/are:
At least 5 years of experience in product marketing.
Experience in strategic business development and/or go-to-market is a plus.
Full French and English Fluency (written and spoken).
Strong analytical skills.
Comfortable building dashboards and using AI assistants for data analysis.
Entrepreneurial & growth mindset: self-starter in a fast-moving environment.
Exposure to pricing/packaging and unit economics; ability to reason about profitability.
Collaborative and able to influence cross-functional teams.
Experience working with small business and individual customer segments is a plus.
For this opportunity, we are aiming to hire within the D-F level range of our salary grid.
Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees.
This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend high-quality time with co-workers.
We offer:
Fair rewards:generous equity packages complement your base salary, for permanent contracts only.
Flexible Office:office space at HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship.
All the tools you need:MacBook Pro, keyboard, monitor, and other accessories.
Flexible vacation policy and hours.
Delightful healthcare insurance:comprehensive coverage for you and dependents depending on country (permanent contracts only).
Transport:commuter benefits.
Learning & Training opportunities:versátil policy with budget for books, conferences where possible.
Coaching:dedicated coach from day one to support development and alignment with Alan values.
Parental leave:extended leave for all new parents (permanent contracts only).
Note:We hire people, not roles.
If you're excited about this opportunity but don't check every box, we'd love to hear from you.
Everyone should feel free to apply as it can bring learnings or success.
If you identify as a woman, remember this is a guide, not a checklist.
We'll be thrilled to receive your application!
Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Insurance
#J-*****-Ljbffr