Overview Join to apply for the SEM Specialist role at Reverse Tech. We are on a mission to create, launch, and scale digital product brands in the health and wellness space, with a data-driven, results-focused approach.
We’re looking for a remote SEM Specialist to create and manage effective advertising campaigns on Google and Microsoft Ads. You’ll collaborate with marketing and product teams to drive impact and improve lives through innovative digital solutions.
About the role Plan, execute and optimize web advertising campaigns on SEM platforms using data-driven insights, automation, and best practices.
Demonstrate strong analytical and technical skills with a data-driven mindset; stay up to date with the latest marketing trends and technologies (including AI).
Monitor and analyze campaign performance; define automation rules to handle repetitive tasks using tools like Tableau, Looker, Mixpanel, and the advertising platforms Google UAC and Bing.
Collaborate with marketing, design, copy, data, and product teams to align campaign objectives and execution.
Conduct competitor research and test new keywords, segments, ad formats, features, and audiences to identify opportunities and improve efficiency.
Communicate and report on campaign results, insights, and recommendations. Experience with Pmax and Dem Gen Google Campaigns is a plus. Experience with other media platforms (e.g., Meta, Pinterest, TikTok, Snapchat) is a plus.
Qualifications +2 years of experience in a similar digital role, actively managing Google Ads campaigns (ideally for a subscription-based B2C product).
Experience with Ads/creative testing workflows for App Campaigns.
Familiarity with Google and Microsoft advertising policies, guidelines, and best practices from