Canonical is a leading provider of open source software and operating systems. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Canonical is founder‑led, profitable and growing.
Product Marketing Manager
Location: EMEA – Remote
Why You'll Love This Role
* Own the GTM strategy for key products, shaping messaging and positioning for developers and enterprise buyers alike.
* Collaborate cross‑functionally with product, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
* Craft compelling advertising, launch plans, and campaigns that make our products stand out.
* Measure impact, using data to refine messaging, optimize funnels and drive customer engagement.
* Work with a truly global team across 85+ countries in a fully remote, high‑performance environment.
Key Responsibilities
* Develop and execute go‑to‑market (GTM) strategies for a range of products.
* Lead messaging and positioning efforts, ensuring our products stand out in a competitive market.
* Plan content with product managers – from website copy to whitepapers, blogs, and sales enablement materials.
* Collaborate on marketing campaigns, partnering with regional teams to execute integrated initiatives that drive pipeline growth.
* Launch new products and features, leading cross‑functional teams to drive awareness and adoption.
* Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
* Support the customer success team in driving engagement and growth, working on upsell and cross‑sell strategies.
* Plan and execute global events, live webinars, and community meetups aligned with GTM priorities.
Qualifications
* Passion for technology and open source – excited about innovation, software and community‑driven development.
* Strong storytelling skills—craft messaging that resonates with both technical and business audiences.
* Growth mindset—thrive on experimentation, learning, and continuous improvement.
* Excellent communication skills, both written and verbal.
Nice‑to‑have
* Data‑driven mindset, using insights to refine strategies and improve performance.
* Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
* Experience with demand generation, translating GTM strategies into pipeline growth.
* Comfort working cross‑functionally with product, sales, partners, and marketing teams.
Benefits
* Fully remote working environment.
* Personal learning and development budget of 2,000 USD per annum.
* Annual compensation review.
* Recognition rewards.
* Annual holiday leave.
* Parental leave.
* Employee Assistance Programme.
* Opportunity to travel to new locations to meet colleagues at sprints.
* Priority Pass for travel and travel upgrades for long‑haul company events.
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, we are changing the world daily, recruiting globally and setting a high standard for excellence.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives and background creates a better environment and better products. Whatever your identity, we will give your application fair consideration.
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