Who We Are
Vistaprint is seeking a strategic leader for our Global Email Marketing team to manage email programs in the German and Dutch markets. This role involves creating campaign strategies across 16 markets in North America and Europe to enhance customer engagement, incentivize purchases, and foster long-term value. Collaboration with Creative, Go to Market, and Analytics teams is essential to execute and optimize these strategies.
What You Will Do
1. Oversee email marketing plans for Germany and the Netherlands, providing strategic guidance to meet and exceed business and financial goals.
2. Monitor KPIs closely to optimize campaigns, reporting results weekly to stakeholders.
3. Contribute innovative ideas to develop the strategic channel roadmap.
4. Partner with creative and Go to Market teams to ensure campaigns meet platform goals and best practices.
5. Design, execute, and analyze A/B and multivariate tests on various campaign elements.
6. Collaborate with global teams across marketing, creative, content, and analytics to enhance marketing efforts.
7. Develop new processes and identify opportunities for improvement to deliver value more efficiently.
Your Qualifications
* Strategic leader with excellent communication skills and executive presence.
* Ability to adapt, collaborate, and lead diverse teams.
* Creative, results-oriented, with strong attention to detail.
* Experience in setting objectives and managing multiple initiatives.
* Passionate about teamwork and delivering outstanding results.
* Proficient in data analysis to inform strategies.
* Minimum 3+ years in strategic channel marketing.
* Bachelor’s degree in marketing, business, economics, or related field.
Nice to Have
* Experience with Agile or Scrum methodologies.
* Experience with forecasting and analytics tools like Looker.
Why You'll Love Working Here
Join VistaPrint, a Remote-First, inclusive, and growing company committed to fostering a high-performing culture through our Vista Behaviors.
About Us
VistaPrint has been empowering small businesses for over 20 years through innovative design and marketing solutions, helping them succeed both online and offline.
Commitment to Diversity, Equity, & Inclusion
We value diverse contributions and strive to create an inclusive environment that fosters fairness, respect, and belonging.
Equal Opportunity Employer
We provide equal employment opportunities to all qualified candidates, regardless of background or identity, and strive to exceed legal requirements in promoting diversity and inclusion.
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