Commercial Director – Luxury Fragrances | Be Keen
Location:
Madrid / London (International scope)
At
Be Keen
, we're not just distributors, we're brand builders. For over a decade, we've partnered with some of the most iconic
niche luxury fragrance houses,
including Montale, Tiziana Terenzi, Etat Libre d'Orange, Creed, and Mancera, helping them expand globally across both domestic and travel retail markets.
Today, our fragrances are present in
40+ countries
, driven by a passionate team of experts working from our hubs in London and Madrid. Authenticity, excellence, and passion aren't just values, they're how we grow, together.
About the Role
We are looking for a
Commercial Director
to join our executive leadership team. This role is the
commercial counterpart to our CMO
, with shared responsibility for driving growth and positioning our portfolio worldwide.
You'll lead a dynamic commercial team (Area Managers & Field Supervisors) and shape our international sales strategy across regions and channels. Beyond numbers, you'll also play a pivotal role in
developing talent
and ensuring Be Keen continues to be a place where people thrive.
What You'll Do
* Define and execute our
global commercial strategy
, setting and tracking ambitious sales targets.
* Lead
market entries and expansion
, identifying opportunities and acting on trends.
* Build and mentor a high-performing international team, ensuring recruitment, onboarding, and development.
* Strengthen partnerships with distributors, retailers, and travel retail operators.
* Drive negotiations with
key accounts and strategic partners
.
* Oversee sales operations, product launches, retail activations, and promotional cycles.
* Shape a strong company culture and support career development across teams.
Who We're Looking For
* 10+ years' commercial experience in
luxury, fragrances, cosmetics, or FMCG
.
* Proven success managing international sales teams and distributor networks.
* Strong knowledge of
travel retail and domestic retail
.
* Fluent in English and Spanish (other languages are a plus).
* Experienced in people development and process oriented.
* A
strategic leader
with sharp analytical skills, business acumen, and inspiring presence.
What We Offer
* A
strategic leadership role
in a fast-growing, international company.
* The excitement of a
scale-up environment
with the expertise of an established player.
* The chance to
shape the future of niche luxury fragrance distribution
.
* A culture built on authenticity, excellence, and passion.
The world of niche luxury fragrances is evolving. Together, let's redefine how brands connect with people across the globe. Ready to shape the global fragrance market with us? Apply now and let's build something exceptional together.
Learn more about us