Thanks to our growth, we are looking for a Performance Marketing Specialist to join the amazing Dils Lucas Fox Marketing team in BARCELONA.
Dils Lucas Fox is an international real estate company with a strong heritage and presence across Europe. With roots in Italy and Spain, and operations in countries such as the Netherlands and Portugal — and continuing to expand — we bring together deep market knowledge, innovative thinking, and broad expertise across Living & Residential, Offices, Retail, Logistics, Hospitality, and Capital Markets, leveraging our experience and European reach.
Backed by the scale, capital, and long-term vision, Dils Lucas Fox is entering a phase of accelerated growth; we plan to significantly expand our teams in the coming years, offering the opportunity to work in a dynamic, forward-thinking organization with exposure to multiple markets and sectors across Europe.
Join Dils Lucas Fox and help shape the future of real estate across the continent!
Become a key player in our growth. Join us as we shape the future of luxury real estate!
Role Mission
The Performance Marketing Specialist will be responsible for designing, executing, and optimizing strategies to acquire qualified leads through SEM, Paid Media, and retargeting campaigns.
This role will be key in driving the acquisition of buyers and sellers through campaigns on Google Ads, Meta Ads, and other advertising platforms, continuously optimizing cost per lead, lead quality, and return on ad spend.
The role will work closely with the SEO/UX, CRM & Marketing Automation, and Web/CRO teams to maximize conversion across the entire digital funnel.
Key Responsibilities
1) Paid Media Strategy & Growth
Design and implement the digital lead acquisition strategy across different business lines:
* Resale properties
* New developments
* Owner lead generation
* Rental properties
Define hypotheses, tests, and an experimentation framework (A/B testing) to improve:
* CPL (Cost per Lead)
* CVR (Conversion Rate)
* Campaign ROI
* Lead quality
Develop a performance marketing framework that enables campaigns to scale efficiently.
2) Campaign Management & Optimization
Manage and optimize campaigns across different advertising platforms:
* Google Ads (Search, Display, Performance Max, Demand Gen)
* Meta Ads (Facebook & Instagram)
* Retargeting campaigns
Key responsibilities include:
* Campaign structure definition
* Budget management
* Bid optimization
* Keyword and audience analysis
* Creative and copy optimization
Implement multi-channel retargeting strategies to maximize conversion from users who have already interacted with the brand or property listings.
3) Performance Analysis & Reporting
Monitor and analyze campaign performance using digital analytics tools.
Responsible for measuring and optimizing:
* Traffic generated
* Cost per lead
* Conversion by channel
* Lead quality
* Contribution to sales
Create regular performance reports with actionable insights to improve acquisition strategies.
Technical Requirements
Proven experience managing performance marketing campaigns focused on lead generation.
Strong knowledge of digital advertising platforms:
* Google Ads
* Meta Ads
* LinkedIn Ads
Solid understanding of:
* Marketing and conversion funnels
* Paid media strategies
* Campaign optimization
* Data analysis and attribution models
Experience working with tools such as:
* Google Analytics / GA4
* Google Tag Manager
* Reporting tools: Looker Studio, Power BI
Languages:
* Advanced Spanish and English
Key Competencies
* Strategic mindset with strong results orientation
* Strong analytical skills to interpret data and optimize campaigns
* Ability to learn quickly and adapt to new tools and platforms
* Proactive and autonomous in managing campaigns and projects
* Strong communication and teamwork skills
* Ability to work in dynamic, target-driven environments
Nice to Have
* Previous experience in real estate companies, marketplaces, or lead-generation platforms
* Knowledge of advanced retargeting strategies and custom audiences
* Experience optimizing campaigns in international markets
Benefits
* Full-time permanent contract.
* Competitive salary plus attractive variable compensation.
* Hybrid work – 2 remote days a week
* Employee Meal Ordering Benefit
* Weekly language classes, during working hours (all paid by Lucas Fox).
* Discounts and incentives for well-known brands of gyms, clothing stores, sports, travel, and much more.
* 23 days holiday per year on full-time basis + 2 personal days.
* Extensive initial & ongoing training.
* Being part of a constantly growing company & multicultural team, with endless opportunities for career development.
* A modern, international & professional working environment.
At Dils Lucas Fox, we celebrate DIVERSITY in all its forms and are committed to fostering an inclusive, equitable, and welcoming workplace.
We value the unique perspectives that people bring through their different backgrounds, cultures, genders, ages, abilities, and experiences — because we believe that diversity drives creativity, innovation, and excellence.
We encourage applications from all qualified individuals, regardless of gender, sexual orientation, age, nationality, ethnic origin, religion, or disability.