Lead the development of a comprehensive strategic plan for adidas in collaboration with the assigned strategic account. Drive sustainable, profitable market share growth by fostering trust-based, long-term partnerships and delivering an integrated sales and marketing approach that reinforces adidas’ brand image and supports overarching business objectives.
Key Responsibilities:
Business:
1. Define account objectives, strategies, and actionable business plans based on data-driven insights and aligned with DPC, Omnichannel Wholesale Activation, Brand, and GTM guidelines.
2. Negotiate, implement, and monitor execution of account-specific plans, including:
3. Pricing adjustments, terms, and conditions
4. Range and SMUs in collaboration with Range Management
5. Marketing activities with Omnichannel Wholesale Activation
6. Ensure reliable, cost-efficient merchandise supply and timely resolution of account requests and complaints.
7. Build and maintain strong relationships with key decision-makers at senior levels, leveraging internal leadership support when necessary.
8. Continuously evaluate organizational effectiveness and resource allocation to deliver against Strategic Business Plan targets.
Controlling:
9. Track and report progress on KPIs in line with guidelines.
10. Provide accurate forecasts and realistic performance plans for assigned accounts.
11. Monitor market trends, competitor activities, and developments within key accounts to identify opportunities and risks.
12. Ensure full compliance with contractual agreements and company standards.
Team management:
13. Set clear objectives, targets, and development plans for direct reports, fostering a high-performance culture.
14. Coach, mentor, and develop team members’ functional and leadership skills through structured feedback and day-to-day coaching.
15. Drive collaboration across areas and ensure seamless team integration to achieve shared goals.
16. Represent the team in key commercial forums, including Quarterly Business Reviews, top-to-top meetings, and other strategic milestones.