Job Title: Sales Director – Spain
Location: Madrid, Spain
Reporting to: Managing Director
Industry: Automotive (Dealership Group)
Company Overview
Our client is a general leading automotive dealership group, representing several of the world's most prestigious automotive brands. With a strong presence across Europe, the company is committed to delivering exceptional customer experiences, driving digital transformation, and leading sustainable mobility initiatives.
Position Overview
The Sales Director – Spain will be responsible for leading all retail and fleet sales operations across the company's Spanish dealership network. This strategic role focuses on achieving business growth, maximizing profitability, and ensuring a best-in-class customer experience across all sales channels.
The ideal candidate will bring proven sales leadership experience from a leading automotive OEM or dealership group, with deep understanding of the Spanish market, strong commercial acumen, and a track record of delivering performance in a dynamic, customer-centric environment.
Key Responsibilities
- Lead and drive the overall sales strategy for Spain in alignment with the company's global and regional business objectives.
- Oversee sales operations across multiple dealerships and brands, ensuring strong performance and consistent standards.
- Achieve sales targets across retail, fleet, and used car segments while maintaining profitability and customer satisfaction.
- Collaborate with OEM partners on sales programs, incentive schemes, and market campaigns.
- Develop and implement pricing, volume, and channel strategies to maximize market share.
- Ensure excellence in sales processes, CRM management, and customer journey optimization.
- Drive team performance through coaching, goal setting, and continuous improvement initiatives.
- Monitor market trends, competitor activities, and customer insights to identify new business opportunities.
- Collaborate closely with Marketing, Aftersales, and Finance teams to ensure integrated commercial success.
- Manage budgets, forecasting, and performance reporting to the Managing Director and Board.
Qualifications
- Bachelor's or Master's degree in Business Administration, Sales, or related field.
- 10+ years of progressive sales leadership experience in the automotive industry, ideally with a global OEM or large dealer group.
- Strong track record in achieving sales and profit targets in a competitive, multi-brand environment.
- Deep understanding of Spanish automotive retail, fleet, and used car markets.
- Excellent leadership, negotiation, and stakeholder management skills.
- Fluent in Spanish and English ; other European languages are a plus.
- Highly results-driven, analytical, and customer-focused mindset.