Senior Performance Marketing Analyst (Italian Speaker)Senior Performance Marketing Analyst (Italian Speaker)
The CompanyAt lastminute.Com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.
Job Descriptionlastminute.Com is looking for a Senior Performance Marketing Analyst to play a crucial role in Customer Acquisition inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by a data-driven approach and capable of understanding the dynamic of both marketing and data departments.
Job Title – Senior Performance Marketing Analyst
Working model – remote from Spain
Team – you will join the Customer Acquisition team within the Marketing department
Level – individual contributor
Location – Spain
Contract – Permanent – full-time (EUR 36 h/wee)
What your impact will be:
Proactively define and review an overarching marketing strategy, based on data&insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager.
Collaborate closely with Data&Analytics team, to ensure alignment and coherence of overall data initiatives. It's fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third-party data.
Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics.
Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how "external factors" can affect the overall performance
Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.
Qualifications
SQL and Excel skills are a must for this role, as it would be fundamental to query the DB, extract the data and manage them
Experience in digital marketing, understanding the main dynamics and be able to set a proper strategy following a data-driven approach
Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights.
Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech).
Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.
Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners.
Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment.
Mandatory Italian language
Fluent in English language to be able to efficiently communicate with both international team members and stakeholders
Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms.
Comprehensive understanding of Google Analytics 4 and related big query data models.
Already set marketing strategies and/or has experience in budgeting/marketing budget/OKR definition etc.
Experience in the programming language Python
Additional InformationPerks of working with us:
How we work together:
An inclusive, friendly, and international environment (you'll be working with colleagues from +10 countries and over 48 nationalities)
Shorter working week (36h as full time), with a half working day on Fridays
Flexible start and end of the working day
Possibility to work from anywhere for a period of time per year defined according to local regulations
How we learn together:
Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.
Professional and managerial skills development training paths, access to e-learning platforms such as O'reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content
Other perks:
2 paid days off per year for volunteering purposes
Occasional social events to foster connections among colleagues
Travel industry discounts and flash exclusive staff fares
We support our employees through life's significant moments with leave options (e parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.
Wish you were here? We do, too!
Selection process steps*
HR interview (10-30 minutes)
1st interview (Manager): soft skills + technical knowledge
Test step online or offline
2nd interview (Manager + team member): Test review
Offer extended
*(Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)
Our commitment to celebrate diversity and generate belongingAt the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.
Eligibility criteria:By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.
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