Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe.
As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.
Your Role
* Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.
* Develop and implement measurement and attribution frameworks to maximize the effectiveness of marketing initiatives.
* Analyze campaign performance by integrating KPIs with business data, identifying growth opportunities using analytics tools.
* Manage budgets and allocate resources across channels to ensure efficient customer acquisition and brand growth.
* Build and present data-backed business cases for brand initiatives and cultivate relationships with media partners and stakeholders.
* Negotiate TV pricing and manage relationships with agencies for optimal campaign delivery.
* Collaborate with creative teams, using data insights to inspire innovative campaigns.
* Identify and evaluate new offline and online channels to drive growth and competitive advantage.
Your Skills
* 5+ years of experience managing complex online and offline marketing campaigns with proven results.
* Strong analytical skills, proficiency in Excel, and experience with SQL or BigQuery is a plus.
* Leadership abilities, attention to detail, and project management skills.
* Experience managing agency and media relationships at a senior level.
* Excellent communication and presentation skills; fluency in English required.
* Expertise in programmatic media buying and creative strategy is desirable.
* Fluency in additional European languages, especially German, Spanish, Swedish, or Portuguese, is advantageous.
* Motivated, adaptable, and committed to innovation.
Our Offer
* Be part of a successful, listed company with a unique growth story.
* Enjoy work-life balance with flexible hours, remote work options, and 30 days of vacation.
* Invest in your development with a dedicated education budget.
* Work in a diverse environment with over 90 nationalities.
* Benefit from discounts on brands like Flaconi, Bosch, Apple, Sky, and used cars.
* Access free mental well-being resources like Headspace.
Join Us
Apply by uploading your CV in English, including your earliest start date and salary expectations. We value diversity and encourage applications from all genders, ethnicities, religions, ages, sexual orientations, and abilities.
Complete your application by uploading your CV at the top of this form. Additional documents like a cover letter or portfolio can be uploaded below.
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I agree that my application will be processed by AUTO1 Global Services GmbH & Co. KG and forwarded within the AUTO1 Group. I also agree to receive updates about future opportunities.
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