Technical Product Marketing Manager – EDA / High-Speed Digital Design
Technical Product Marketing Manager – EDA / High-Speed Digital Design
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Overview
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Overview
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
About The Team
At Keysight, we believe in pushing the boundaries of innovation to create a smarter, more connected world. As a leading supplier of Electronic Design Automation (EDA) software, we empower semiconductor manufacturers, chip designers, and R&D professionals with cutting-edge tools to design, model, and simulate electronic systems with precision and confidence.
Our EDA software suite—including ADS, EMPro, GoldenGate, SystemVue, IC-CAP, MBP / MQA, and more—helps engineers tackle complex challenges and drive technological breakthroughs that make a meaningful impact on the world. Our team works closely with engineering, product management, sales, and marcom to shape market narratives and accelerate product adoption. We value creativity, accountability, and a shared passion for connecting cutting-edge EDA solutions with the engineers designing the digital future.
About The Role
We’re seeking a software Product Marketing Manager (PMM) to lead global marketing efforts for our Electronic Design Automation (EDA) solutions, focused on High-Speed Digital Design. Your work will highlight key use cases—from simulation and automation to standards compliance and design data / IP management—fueling engagement, lead generation, and product adoption This remote EU-based role offers the opportunity to shape how our tools are positioned and adopted across industries like Datacenters, 5G / 6G, and advanced radar systems.
Responsibilities
* Develop and implement data-driven demand generation strategies aligned with business unit goals to drive pipeline growth and revenue.
* Plan, execute, and continuously optimize multi-channel marketing campaigns (digital, email, paid media, content, account-based marketing) to attract and convert high-quality leads.
* Develop multi-channel messaging framework and core content including whitepapers, eBooks, product demos, videos, and webcasts.
* Design buyer journey, targeted engagement strategies and content to nurture leads through the sales funnel and improve conversion rates.
* Work with the global sales / field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that your content comes alive across digital and physical channels.
* Coordinate launch strategies, including key messaging, segmentation strategies, promotional activities, and market positioning.
* Track key metrics (MQLs, SQLs, pipeline contribution, ROI), analyzes campaign performance, and leverage insights to refine tactics and maximize impact.
Qualifications
Required
* Bachelor’s degree (or higher) in Electrical Engineering or a closely related technical field.
* Experience working in the Semiconductor, Electronics, or Networking sectors.
* Several years of proven industrial experience in content-driven roles such as product marketing, technical marketing, or engineering communication.
* Proven ability to create compelling, technically rich content tailored to engineering audiences (whitepapers, videos, eBooks, webinars, etc.).
* Strong ability to translate complex technical concepts into accessible and persuasive narratives.
* Excellent written communication and storytelling skills with a digital-first perspective.
* Strategic thinker with a creative approach to problem-solving and positioning.
* Skilled in working within cross-functional, global teams in fast-paced, agile environments.
* Strong project management and multitasking abilities.
* Advanced knowledge of High-Speed Digital Design or adjacent domains.
* Familiarity with technologies such as PCIe, DDR, USB, Ethernet, Chiplets, IoT.
* Experience with data / IP management tools like Cliosoft, Perforce, IC Manage, etc.
* Prior exposure to Keysight EDA tools (e.g., ADS, EMPro, SystemVue) or other industry-standard EDA software like Virtuoso, HFSS, MATLAB, or Simulink.
PLEASE NOTE : While this position can be performed remotely from within the EU or the UK, candidates must hold a valid work permit for their country of residence.
* Keysight is an Equal Opportunity Employer.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
Technology, Information and Internet
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