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Senior Product Marketing Manager - Asset Listings
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Kraken
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Building the Future of Crypto Our Krakenites are a world‑class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different? Kraken is a mission‑focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarise themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.
Kraken is committed to industry‑leading security, crypto education, and world‑class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto! Proof of Work The Team This key role is responsible for the success and growth of our consumer financial products, orchestrating go‑to‑market strategies and execution to bring our innovative features to market and achieve our goals.
You will use consumer research to distill insights that understand and empathise with our existing and prospective clients and their needs. These will influence our product‑lead growth, segmentation, messaging and experimentation strategies.
You’ll have excellent end‑to‑end campaign build and management skills, understanding the consumer lifecycle and how to engage customers effectively at all points. A key part of this role will be the deployment of campaigns to grow market share as well as to drive engagement within the Kraken user base.
This role will require both strategic thinking as well as campaign management, so be prepared to get involved with the full end‑to‑end process of campaign ownership and deployment.
The Opportunity
To work on some of the most important and dynamic products in Kraken’s portfolio
Directly impact on how we communicate and bring our products to life
Transform customer insights into product value propositions and go‑to‑market strategies
Be responsible for key product KPIs that drive business growth and impact
Engage with our audience in creative new ways to grow our market share
Work cross‑functionally across the organization to deliver campaigns and influence change
Be a champion for Consumer Product Marketing across the Kraken organization
Skills You Should HODL
You have a minimum of 6+ years of previous experience in consumer product marketing, martech product management, or lifecycle marketing
You come from a strong background in cryptocurrency or fintech
You have a deep interest in crypto and belief in its future impact on economics, trade, and society; you follow the industry whether you’re a seasoned OG or a recent initiate
You’re a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
You understand how campaigns are planned, built and delivered and have no issue in rolling your sleeves up and getting involved in all aspects of campaign production, including utilizing tools such as Figma
You clearly communicate and involve stakeholders early and often and work to secure buy‑in, address concerns, and incorporate feedback
You’ve got an ease about you: you address urgency head‑on and handle difficult, ambiguous situations with a clear, cool head and an open mind
You are at your best working to tight deadlines in a fast‑paced and dynamic environment and relish the ability to engage and influence colleagues across the organization as well as those in senior management
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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