PbHead of Marketing - €80,000 - 100,000 plus bonus (20%) /b /ppbMadrid, Spain | Hybrid /b /ppbr/ppWe're partnering with an ambitious international fintech business that is investing heavily in its next phase of growth and has recently established a new hub in Madrid. As part of this expansion, we're seeking a transformational Head of Marketing to build and lead a modern, high-performing marketing function capable of driving measurable commercial impact across international markets. /ppbr/ppReporting directly to the Chief Revenue Officer, this is a rare opportunity to shape strategy, build capability, and create a world-class marketing engine from the ground up. /ppbr/ppIf you're a commercially minded B2B marketer who enjoys building, scaling and transforming functions, this role offers the platform to make a significant markb. /b /ppbr/ppbThe Opportunity /b /ppbr/ppThis is a highly visible leadership role with responsibility for marketing strategy, demand generation, brand development, pipeline growth, and team leadership. You'll have the autonomy to define what great marketing looks like, introduce new ways of working, and establish marketing as a critical driver of business growth. The successful candidate will combine strategic thinking with hands-on execution and bring a proven track record of delivering high-performing demand generation programmes within technology-led organisations. /ppbr/ppbKey Responsibilities /b /ppbr/ppbDrive Growth Through Demand Generation /b /pulliDevelop and execute a comprehensive demand generation strategy across multiple /lilimarkets /liliBuild scalable lead generation programmes across paid media, SEO, content marketing, email marketing, marketing automation and ABM /liliOptimise the full customer journey from awareness through to pipeline creation and conversion. /liliImplement lead nurturing and lifecycle marketing programmes that support revenue growth /li /ulpbr/ppbLead Marketing Transformation /b /pulliConduct a full assessment of the current marketing function and create a roadmap for improvement /liliEstablish clear KPIs, reporting frameworks and performance metrics /liliIntroduce modern marketing practices, technologies and AI-driven capabilities /liliCreate a culture of experimentation, accountability and continuous optimisation /li /ulpbr/ppbBuild Brand and Market Presence /b /pulliDevelop compelling positioning and messaging across target markets /liliLead content strategy, including thought leadership, customer stories, webinars and industry insights /liliOversee events, partner marketing initiatives and market engagement programmes /li /ulpbr/ppbDevelop and Inspire a High-Performing Team /b /pulliLead and develop an international marketing team /liliBuild strong alignment with Sales, Product and Leadership teams /liliManage agency and external partner relationships /li /ulpbr/ppbWhat We're Looking For /b /pulli10+ years' experience in B2B marketing within technology, software, SaaS or related sectors /liliDemonstrated success building demand generation programmes that drive measurable pipeline growth /liliDeep expertise across digital marketing, ABM, marketing automation, content and performance marketing /liliExperience leading and developing marketing teams /liliStrong analytical and commercial mindset /liliExperience applying AI and modern technologies to improve marketing effectiveness /liliExcellent stakeholder management and communication skills /liliBased in Madrid or open to relocation /li /ulpbr/ppbDesirable Experience /b /pulliExperience within financial technology, data, analytics or software businesses /liliFamiliarity with Salesforce, HubSpot, Marketo or equivalent platforms /liliAdditional European languages /liliPrevious experience operating in high-growth or transformational environments /li /ulpbr/ppbWhy This Opportunity? /b /pulliA genuine opportunity to transform and elevate a marketing function /liliSignificant visibility and influence across the leadership team /liliOwnership of strategy and execution, International scope and impact /liliThe chance to build something meaningful during a pivotal stage of growth /li /ulpbr/ppIf you're excited by the prospect of building a best-in-class marketing organisation and driving the next phase of growth for an ambitious technology business, we'd love to hear from you. /p