About Ria Money Transfer
Ria Money Transfer, a business segment of Euronet Worldwide, is a global leader in the remittance industry. Our mission is to make the money transfer process as simple, fast, and secure as possible for our customers. With a strong presence in digital and retail, we’re committed to building innovative and inclusive financial services for millions of people around the world.
Job Summary
We are seeking a Mobile App Marketing Specialist to help grow the Ria Money Transfer app by driving app discoverability, acquisition, and engagement across the French market. This role will primarily focus on paid media acquisition but will also support App Store Optimization (ASO) and customer relationship management (CRM) efforts to drive trial and repeat usage.
Key Responsibilities
* Plan, execute, and optimize user acquisition campaigns across mobile channels (Google App Campaigns, Meta, Apple Search Ads, TikTok, etc.)
* Manage budget allocation and optimize cost-per-acquisition (CPA) and return on ad spend (ROAS)
* Collaborate with creative teams to brief, test, and iterate on ad creatives
* Support keyword research and metadata updates to improve organic discoverability.
* Monitor app store performance and conversion rates.
* Coordinate with localization teams to optimize ASO across multiple markets.
* Collaborate with the CRM team to execute onboarding, retention, and repeat usage via push notifications, in‑app messages, and email.
* Analyze user journeys to identify opportunities for lifecycle marketing improvements.
* Track KPIs and provide regular performance reports.
* Generate insights from data to guide strategy and optimization.
* Run A/B tests for campaigns and app store content to improve effectiveness.
* Ensure all marketing materials and campaigns comply with local regulatory requirements.
* Monitor competitor activity, market trends, and industry benchmarks to identify opportunities.
Qualifications
* At least 3 years of experience in digital marketing/mobile app marketing, with a strong focus on paid user acquisition.
* Hands‑on experience with mobile ad platforms (e.g., Google UAC, Meta Ads, ASA).
* Familiarity with ASO and CRM tools and techniques is a plus.
* Strong analytical skills and experience with tools like Branch, AppsFlyer, Firebase, or similar.
* Experience working with cross‑functional teams (design, product, analytics).
* Comfortable working in a fast‑paced, global environment.
* French and English fluency.
* Excellent communication skills; able to explain complex topics in simple terms.
Nice to Have
* Experience marketing apps in fintech, remittances, or international markets.
* Familiarity with MMPs, BI dashboards (e.g., Looker, Tableau), or SQL.
Why Join Ria?
* Be part of a global brand with a meaningful mission.
* Work in a collaborative and diverse team.
* Opportunity to grow your career in a fast‑evolving digital space.
* Competitive salary and benefits.
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